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.c1{width:110vw;right:-50vw;bottom:-70vw}\n .hnx .hn-float-a{left:14px;bottom:14px}\n .hnx .hn-cards3{grid-template-columns:repeat(2,minmax(0,1fr))}\n .hnx .hn-crit{grid-template-columns:1fr}\n .hnx .hn-steps5{grid-template-columns:1fr;gap:22px}\n .hnx .hn-steps5::before{left:27px;right:auto;top:10px;bottom:10px;width:2px;height:auto;background:linear-gradient(var(--green),var(--navy))}\n .hnx .hn-steps5 li{display:grid;grid-template-columns:56px 1fr;gap:4px 18px;text-align:left;padding:0}\n .hnx .hn-steps5 .n{grid-row:span 2;margin:0}\n .hnx .hn-steps5 h3{margin-top:6px}\n .hnx .hn-steps5 p{margin-top:0}\n}\n@media (max-width:640px){\n .hnx .hn-wrap{padding:0 16px}\n .hnx .hn-cards3,.hnx .hn-cards2,.hnx .hn-flow,.hnx .hn-toc ol{grid-template-columns:1fr}\n .hnx .hn-form{grid-template-columns:1fr}\n .hnx .hn-cta .hn-btn{flex:1 1 100%}\n .hnx .hn-leaf{right:-14px;top:-30px}\n .hnx .hn-float-b{top:14px;right:14px;font-size:12px}\n .hnx .hn-stats b{font-size:18px}\n .hnx .hn-facts .row{flex-direction:column;gap:2px}\n .hnx .hn-facts .row b{text-align:left}\n .hnx .hn-crit>li{grid-template-columns:1fr}\n}\n@media (prefers-reduced-motion:reduce){\n .hnx .hn-hero-copy>*,.hnx .hn-hero-visual{animation:none}\n .hnx.js .rv{opacity:1;transform:none;transition:none}\n .hnx *{transition:none!important}\n}\n<\/style>\n\n<!-- ======================= HERO ======================= -->\n<section class=\"hnx hn-hero\" aria-labelledby=\"hn-hero-title\">\n <div class=\"hn-hero-bg\" aria-hidden=\"true\"><span class=\"c1\"><\/span><span class=\"c2\"><\/span><\/div>\n <div class=\"hn-wrap hn-hero-grid\">\n  <div class=\"hn-hero-copy\">\n   <nav aria-label=\"Breadcrumb\"><ol class=\"hn-crumbs\"><li><a href=\"https:\/\/heni.com.tr\/en\/\">Home<\/a><\/li><li aria-current=\"page\">Private Label Manufacturing<\/li><\/ol><\/nav>\n   <p class=\"hn-kicker\"><span class=\"dot\" aria-hidden=\"true\"><\/span>Private label manufacturing since 2010 \u00b7 GMP and ISO standards<\/p>\n   <h1 id=\"hn-hero-title\">\n    <span class=\"kw\">Private Label and OEM Manufacturer in Turkey<\/span>\n    <span class=\"slogan\">Detergent pods, laundry powder and perfume, <em>made under your brand<\/em>.<\/span>\n   <\/h1>\n   <p class=\"hn-lead\"><strong>Heni Kozmetik Kimya<\/strong> is a private label and OEM manufacturer in Turkey producing <strong>detergent pods, powder detergent and perfume<\/strong>, plus liquid detergents and personal care, for brand owners, importers, distributors and retail chains. From formula and packaging to regulatory files and export shipping, everything is managed under one roof in our GMP and ISO standard factory in Eski\u015fehir, with exports to more than 25 countries.<\/p>\n   <ul class=\"hn-types\" aria-label=\"Core private label lines\">\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Detergent pods<\/li>\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Powder detergent<\/li>\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Perfume and home fragrance<\/li>\n   <\/ul>\n   <div class=\"hn-cta\">\n    <a class=\"hn-btn hn-btn-primary\" href=\"#quote\">Get a Private Label Quote<svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a>\n    <a class=\"hn-btn hn-btn-ghost\" href=\"#private-label-services\">Explore Our Services<\/a>\n   <\/div>\n   <ul class=\"hn-stats\">\n    <li><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"9\" r=\"6\"\/><path d=\"M8.5 14L7 22l5-3 5 3-1.5-8\"\/><\/svg><\/span><span><b>2010<\/b><small>Manufacturing since<\/small><\/span><\/li>\n    <li><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><path d=\"M3 12h18M12 3a14 14 0 0 1 0 18M12 3a14 14 0 0 0 0 18\"\/><\/svg><\/span><span><b>25+<\/b><small>Export countries<\/small><\/span><\/li>\n    <li><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><path d=\"M3 7h13v10H3z\"\/><path d=\"M16 10h3l2 3v4h-5\"\/><circle cx=\"7\" cy=\"18\" r=\"1.8\"\/><circle cx=\"18\" cy=\"18\" r=\"1.8\"\/><\/svg><\/span><span><b>1 container<\/b><small>Pod MOQ<\/small><\/span><\/li>\n    <li><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><path d=\"M9 3h6v3H9z\"\/><path d=\"M8 6h8l1 3v10a2 2 0 0 1-2 2H9a2 2 0 0 1-2-2V9z\"\/><path d=\"M7 13h10\"\/><\/svg><\/span><span><b>1,000 units<\/b><small>Perfume MOQ per scent<\/small><\/span><\/li>\n   <\/ul>\n  <\/div>\n  <div class=\"hn-hero-visual\">\n   <svg class=\"hn-leaf\" viewBox=\"0 0 200 200\" aria-hidden=\"true\"><path d=\"M196 4C92 4 6 72 6 196 112 196 196 112 196 4z\" fill=\"#0F9D43\"\/><path d=\"M196 4C120 50 62 112 6 196\" stroke=\"#fff\" stroke-opacity=\".35\" stroke-width=\"3\" fill=\"none\"\/><\/svg>\n   <figure class=\"hn-hero-fig\">\n    <img src=\"https:\/\/heni.com.tr\/wp-content\/uploads\/2022\/04\/fason-uretim-private-label-production-heni-kozmetik-kimya-sanayi-1.webp\" alt=\"Private label production line at the Heni Kozmetik Kimya factory in Turkey\" width=\"1000\" height=\"1000\" fetchpriority=\"high\" decoding=\"async\" data-no-lazy=\"1\" class=\"skip-lazy\">\n   <\/figure>\n   <div class=\"hn-float hn-float-a\">\n    <span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><path d=\"M12 3l8 3v6c0 5-3.5 8-8 9-4.5-1-8-4-8-9V6z\"\/><path d=\"M8.5 12l2.5 2.5 4.5-5\"\/><\/svg><\/span>\n    <span><b>GMP and ISO<\/b><small>standard private label production<\/small><\/span>\n   <\/div>\n   <div class=\"hn-float hn-float-b\">Pods \u00b7 Powder Detergent \u00b7 Perfume<\/div>\n  <\/div>\n <\/div>\n<\/section>\n\n<div class=\"hnx\">\n\n<!-- ======================= SUMMARY ======================= -->\n<section class=\"hn-sec\" id=\"summary\" aria-labelledby=\"hn-sum-h\">\n <div class=\"hn-wrap hn-sum\">\n  <div class=\"rv\">\n   <span class=\"hn-eyebrow\">At a glance<\/span>\n   <h2 class=\"hn-h2\" id=\"hn-sum-h\">Heni as a Private Label Manufacturer: Summary<\/h2>\n   <p class=\"hn-answer\"><b>Heni Kozmetik Kimya<\/b> is a private label and OEM manufacturer based in Eski\u015fehir, Turkey, producing since 2010. It runs three core private label lines: <b>detergent pods<\/b> (laundry and dishwasher; single, dual and triple-chamber; MOQ one container), <b>powder detergent<\/b> (laundry powder with custom formula and packaging) and <b>perfume<\/b> (EDP, EDT, room, car and laundry fragrance; MOQ 1,000 units per scent). It works on private label, OEM and ODM models, also supplies liquid detergents and personal care, and exports to more than 25 countries across the USA, Europe, the Middle East and Africa.<\/p>\n   <p class=\"hn-byline\"><span>Prepared by: <b>Heni Technical and Export Team<\/b><\/span><span>Last updated: <time datetime=\"2026-10-30\">30 October 2026<\/time><\/span><\/p>\n   <nav class=\"hn-toc\" aria-labelledby=\"hn-toc-h\">\n    <h3 id=\"hn-toc-h\">On this page<\/h3>\n    <ol>\n     <li><a href=\"#what-is-private-label\">What is private label manufacturing?<\/a><\/li>\n     <li><a href=\"#private-label-vs-oem-vs-odm\">Private label vs OEM vs ODM<\/a><\/li>\n     <li><a href=\"#private-label-services\">Our core private label lines<\/a><\/li>\n     <li><a href=\"#private-label-detergent-pods\">Detergent pods<\/a><\/li>\n     <li><a href=\"#private-label-powder-detergent\">Powder detergent<\/a><\/li>\n     <li><a href=\"#private-label-perfume\">Perfume<\/a><\/li>\n     <li><a href=\"#product-line-comparison\">Comparing the three lines<\/a><\/li>\n     <li><a href=\"#why-turkey\">Why manufacture in Turkey<\/a><\/li>\n     <li><a href=\"#manufacturing-process\">Manufacturing process<\/a><\/li>\n     <li><a href=\"#how-to-choose\">How to choose a manufacturer<\/a><\/li>\n     <li><a href=\"#documents-and-contract\">Documents and contract<\/a><\/li>\n     <li><a href=\"#faq\">Frequently asked questions<\/a><\/li>\n    <\/ol>\n   <\/nav>\n  <\/div>\n  <aside class=\"hn-facts rv\" style=\"--i:1\" aria-label=\"Private label manufacturing key facts\">\n   <h3>Private label manufacturing: key facts<\/h3>\n   <div class=\"row\"><span>Core lines<\/span><b>Detergent pods, powder detergent, perfume<\/b><\/div>\n   <div class=\"row\"><span>Also produced<\/span><b>Liquid detergents, cleaners, personal care<\/b><\/div>\n   <div class=\"row\"><span>Models<\/span><b>Private label, OEM, ODM<\/b><\/div>\n   <div class=\"row\"><span>Pod MOQ<\/span><b>1 container<\/b><\/div>\n   <div class=\"row\"><span>Perfume MOQ<\/span><b>1,000 units per scent (750 in collections)<\/b><\/div>\n   <div class=\"row\"><span>Powder MOQ<\/span><b>By pack size, confirmed in quote<\/b><\/div>\n   <div class=\"row\"><span>Lead time<\/span><b>Typically 4\u201310 weeks<\/b><\/div>\n   <div class=\"row\"><span>Quality system<\/span><b>GMP and ISO<\/b><\/div>\n   <div class=\"row\"><span>Documents<\/span><b>SDS, CLP labels, CoA, cosmetic files, export papers<\/b><\/div>\n   <div class=\"row\"><span>Own brands<\/span><b>Tidy Hill, Scentora, Cirelle<\/b><\/div>\n   <div class=\"row\"><span>Factory<\/span><b>Eski\u015fehir, Turkey<\/b><\/div>\n   <div class=\"row\"><span>Export<\/span><b>25+ countries<\/b><\/div>\n  <\/aside>\n <\/div>\n<\/section>\n\n<!-- ======================= WHAT IS ======================= -->\n<section class=\"hn-sec soft\" id=\"what-is-private-label\" aria-labelledby=\"hn-what-h\">\n <div class=\"hn-wrap\">\n  <div class=\"hn-head rv\">\n   <span class=\"hn-eyebrow\">Definition<\/span>\n   <h2 id=\"hn-what-h\">What Is Private Label Manufacturing and How Does It Work?<\/h2>\n   <p><strong>Private label manufacturing<\/strong> (also called contract or third-party manufacturing) means a brand has its products made by a licensed, fully equipped manufacturer under contract, instead of running its own factory. The brand owner defines the product, packaging and target market; the manufacturer handles raw materials, formulation, production, quality control and packing. The finished product goes to market under the brand\u2019s own label.<\/p>\n   <p>A <strong>manufacturing agreement<\/strong> between the parties secures the product specification, quality criteria, minimum order quantity, delivery terms, confidentiality and formula ownership.<\/p>\n  <\/div>\n  <div class=\"hn-cards3\">\n   <article class=\"hn-why rv\"><span class=\"no\" aria-hidden=\"true\">01<\/span><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><path d=\"M3 21V10l6 4V10l6 4V6l6 4v11z\"\/><\/svg><\/span><h3>No factory investment<\/h3><p>Produce in an existing GMP and ISO standard facility without investing in buildings, machinery, a laboratory, permits or staff.<\/p><\/article>\n   <article class=\"hn-why rv\" style=\"--i:1\"><span class=\"no\" aria-hidden=\"true\">02<\/span><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><path d=\"M12 7v5l3 2\"\/><\/svg><\/span><h3>Faster time to market<\/h3><p>Running lines and a proven formula library mean mass production can start soon after sample approval.<\/p><\/article>\n   <article class=\"hn-why rv\" style=\"--i:2\"><span class=\"no\" aria-hidden=\"true\">03<\/span><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><path d=\"M12 2l3 6.5 7 .8-5.2 4.8 1.4 7L12 17.6 5.8 21l1.4-7L2 9.3l7-.8z\"\/><\/svg><\/span><h3>Focus on your brand<\/h3><p>Leave production and compliance to the manufacturer and put your resources into marketing, sales and distribution.<\/p><\/article>\n  <\/div>\n <\/div>\n<\/section>\n\n<!-- ======================= MODELS ======================= -->\n<section class=\"hn-sec\" id=\"private-label-vs-oem-vs-odm\" aria-labelledby=\"hn-pl-h\">\n <div class=\"hn-wrap\">\n  <div class=\"hn-head center rv\">\n   <span class=\"hn-eyebrow\">Business models<\/span>\n   <h2 id=\"hn-pl-h\">Private Label vs OEM vs ODM: Which Model Is Right for Your Brand?<\/h2>\n   <p>These terms are often used interchangeably, but they differ in who owns the formula, how much you invest upfront and how fast you reach the market. Heni works on all three models.<\/p>\n  <\/div>\n  <div class=\"rv\">\n   <div class=\"hn-tablewrap\" role=\"region\" aria-label=\"Private label, OEM and ODM comparison table\" tabindex=\"0\">\n    <table class=\"hn-table hn-table4\">\n     <thead><tr><th scope=\"col\">Criterion<\/th><th scope=\"col\" class=\"hl\">Private label<\/th><th scope=\"col\">OEM manufacturing<\/th><th scope=\"col\">ODM<\/th><\/tr><\/thead>\n     <tbody>\n      <tr><th scope=\"row\">Formula<\/th><td>Manufacturer\u2019s ready, tested formula<\/td><td>Brand\u2019s own formula or specification<\/td><td>Manufacturer develops a new formula to the brand\u2019s brief<\/td><\/tr>\n      <tr><th scope=\"row\">Formula ownership<\/th><td>Manufacturer<\/td><td>Brand<\/td><td>Defined in the contract<\/td><\/tr>\n      <tr><th scope=\"row\">Upfront cost<\/th><td><b>Lowest<\/b><\/td><td>Medium<\/td><td>Medium to high (R and D effort)<\/td><\/tr>\n      <tr><th scope=\"row\">Speed to market<\/th><td><b>Fastest<\/b><\/td><td>Medium<\/td><td>Longer (development and testing)<\/td><\/tr>\n      <tr><th scope=\"row\">Differentiation<\/th><td>Through packaging, scent and brand<\/td><td>High<\/td><td>Highest<\/td><\/tr>\n      <tr><th scope=\"row\">Best for<\/th><td>New brands, distributors, retailers and e-commerce sellers<\/td><td>Brands with an existing formula moving production<\/td><td>Mid-size and large brands wanting a unique product<\/td><\/tr>\n     <\/tbody>\n    <\/table>\n   <\/div>\n   <p class=\"hn-tnote\">Many clients start with private label to test the market and move to OEM or ODM as their brand grows. Formula ownership and confidentiality are defined separately in the manufacturing agreement for every model.<\/p>\n  <\/div>\n <\/div>\n<\/section>\n\n<!-- ======================= CORE LINES ======================= -->\n<section class=\"hn-sec soft\" id=\"private-label-services\" aria-labelledby=\"hn-svc-h\">\n <div class=\"hn-wrap\">\n  <div class=\"hn-head center rv\">\n   <span class=\"hn-eyebrow\">Our private label services<\/span>\n   <h2 id=\"hn-svc-h\">Our Three Core Private Label Lines<\/h2>\n   <p>We focus on the three product groups with the strongest demand in export markets. All three are made in the same facility, so you can source them from one supplier and ship them in one container.<\/p>\n  <\/div>\n  <div class=\"hn-cards3\">\n   <article class=\"hn-prod rv\">\n    <div class=\"media fit\"><span class=\"tag\">DETERGENT PODS<\/span><img src=\"https:\/\/heni.com.tr\/wp-content\/uploads\/sites\/2\/2026\/08\/camasir-kapsulu-deterjan-ureticileri-225x300.webp\" alt=\"Private label laundry detergent pod packaging\" width=\"225\" height=\"300\" loading=\"lazy\" decoding=\"async\"><\/div>\n    <div class=\"body\">\n     <h3>Private label detergent pods<\/h3>\n     <p>Laundry and dishwasher pods in single, dual and triple-chamber formats, made for your brand.<\/p>\n     <ul class=\"hn-check\">\n      <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Water-soluble PVA film<\/li>\n      <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Minimum order one container<\/li>\n     <\/ul>\n     <a class=\"hn-link\" href=\"#private-label-detergent-pods\">See details<svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a>\n    <\/div>\n   <\/article>\n   <article class=\"hn-prod rv\" style=\"--i:1\">\n    <div class=\"media\"><span class=\"tag\">POWDER DETERGENT<\/span><img src=\"https:\/\/heni.com.tr\/wp-content\/uploads\/sites\/2\/2023\/09\/deterjanlar-banner.webp\" alt=\"Powder and liquid detergents manufactured at the Heni factory\" width=\"768\" height=\"768\" loading=\"lazy\" decoding=\"async\"><\/div>\n    <div class=\"body\">\n     <h3>Private label powder detergent<\/h3>\n     <p>Machine wash and hand wash laundry powder with your own formula, fragrance and packaging.<\/p>\n     <ul class=\"hn-check\">\n      <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Formulated for local water hardness<\/li>\n      <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Box, bag and bulk sack packaging<\/li>\n     <\/ul>\n     <a class=\"hn-link\" href=\"#private-label-powder-detergent\">See details<svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a>\n    <\/div>\n   <\/article>\n   <article class=\"hn-prod rv\" style=\"--i:2\">\n    <div class=\"media\"><span class=\"tag\">PERFUME<\/span><img src=\"https:\/\/heni.com.tr\/wp-content\/uploads\/sites\/2\/2023\/09\/kadin-erkek-parfumu-banner.webp\" alt=\"Men\u2019s and women\u2019s perfumes manufactured at the Heni factory\" width=\"900\" height=\"900\" loading=\"lazy\" decoding=\"async\"><\/div>\n    <div class=\"body\">\n     <h3>Private label perfume<\/h3>\n     <p>EDP and EDT perfume, room fragrance, reed diffusers, car and laundry perfume under your brand.<\/p>\n     <ul class=\"hn-check\">\n      <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>From 1,000 units per scent<\/li>\n      <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Cosmetic product file and export documents<\/li>\n     <\/ul>\n     <a class=\"hn-link\" href=\"#private-label-perfume\">See details<svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a>\n    <\/div>\n   <\/article>\n  <\/div>\n <\/div>\n<\/section>\n\n<!-- ======================= 1) PODS ======================= -->\n<section class=\"hn-sec\" id=\"private-label-detergent-pods\" aria-labelledby=\"hn-kap-h\">\n <div class=\"hn-wrap hn-deep\">\n  <div class=\"rv\">\n   <span class=\"hn-line-no\">Line 01<\/span>\n   <span class=\"hn-eyebrow\">Private label detergent pods<\/span>\n   <h2 class=\"hn-h2\" id=\"hn-kap-h\">Private Label Detergent Pod Manufacturing<\/h2>\n   <p class=\"hn-p\"><strong>Detergent pods<\/strong> (unit-dose capsules) are single-use cleaning products made by sealing a pre-measured liquid, gel or powder detergent inside a water-soluble <strong>PVA (polyvinyl alcohol) film<\/strong>. Thanks to their convenience, compact logistics and premium shelf appeal, they are one of the fastest-growing formats in the detergent market.<\/p>\n   <p class=\"hn-p\">At Heni, pods are made on automatic <strong>form-fill-seal<\/strong> lines. Formula, chamber count, fragrance, film and fill colours, packaging and labels are all set for your brand.<\/p>\n   <ul class=\"hn-check hn-mt\">\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg><span><b>Laundry pods:<\/b> stain removal, colour care and softener combinations; enzyme systems effective at low temperatures<\/span><\/li>\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg><span><b>Dishwasher pods:<\/b> formulas tuned to local water hardness; powder and gel chamber combinations<\/span><\/li>\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg><span><b>Chamber options:<\/b> single chamber for value lines, dual and triple chamber for the premium segment<\/span><\/li>\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg><span><b>Quality control:<\/b> weight tolerance, film integrity, seal strength and microbiological checks on every batch<\/span><\/li>\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg><span><b>Packaging:<\/b> moisture-barrier pouches, boxes or tubs; opaque, reclosable, child-resistant packaging for the EU<\/span><\/li>\n   <\/ul>\n   <p class=\"hn-reg-note\"><b>EU note:<\/b> liquid laundry pods sold to consumers are subject to additional packaging and film requirements under the CLP Regulation (EC 1272\/2008), Annex II, 3.3. Heni prepares packaging, labels and SDS for the destination market.<\/p>\n   <div class=\"hn-cta\">\n    <a class=\"hn-btn hn-btn-primary\" href=\"https:\/\/heni.com.tr\/en\/capsule-detergent-manufacturers\/\">Capsule Detergent Manufacturing<svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a>\n    <a class=\"hn-btn hn-btn-ghost\" href=\"https:\/\/heni.com.tr\/en\/private-label-detergent-pod-manufacturer\/\">Private label pod details<\/a>\n   <\/div>\n  <\/div>\n  <aside class=\"hn-facts rv\" style=\"--i:1\" aria-label=\"Detergent pod line key facts\">\n   <h3>Pod line: key facts<\/h3>\n   <div class=\"row\"><span>Pod types<\/span><b>Laundry, dishwasher<\/b><\/div>\n   <div class=\"row\"><span>Chambers<\/span><b>Single, dual, triple<\/b><\/div>\n   <div class=\"row\"><span>Fill<\/span><b>Liquid, gel, powder plus gel<\/b><\/div>\n   <div class=\"row\"><span>Film<\/span><b>Water-soluble PVA<\/b><\/div>\n   <div class=\"row\"><span>MOQ<\/span><b>1 container<\/b><\/div>\n   <div class=\"row\"><span>Typical shelf life<\/span><b>18\u201324 months<\/b><\/div>\n   <div class=\"row\"><span>Documents<\/span><b>SDS, CLP label elements<\/b><\/div>\n  <\/aside>\n <\/div>\n<\/section>\n\n<!-- ======================= 2) POWDER ======================= -->\n<section class=\"hn-sec soft\" id=\"private-label-powder-detergent\" aria-labelledby=\"hn-toz-h\">\n <div class=\"hn-wrap hn-deep\">\n  <div class=\"rv\">\n   <span class=\"hn-line-no\">Line 02<\/span>\n   <span class=\"hn-eyebrow\">Private label powder detergent<\/span>\n   <h2 class=\"hn-h2\" id=\"hn-toz-h\">Private Label Powder Detergent Manufacturing<\/h2>\n   <p class=\"hn-p\"><strong>Powder detergent<\/strong> is a laundry detergent that combines surfactants, builders, enzymes, bleach, optical brighteners and fragrance in set ratios. With a low cost per wash, long shelf life and strong stain performance, it is the best-selling detergent format in many Middle Eastern, African and Central Asian markets.<\/p>\n   <p class=\"hn-p\">Heni produces powder detergent under its own brand <strong>Tidy Hill<\/strong> and opens the same infrastructure to brand owners. The formula is built around the target market\u2019s water hardness, washing habits (machine or hand wash) and price segment.<\/p>\n   <ul class=\"hn-check hn-mt\">\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg><span><b>Wash type:<\/b> machine wash (low-foam) and hand wash formulas<\/span><\/li>\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg><span><b>Product lines:<\/b> dedicated formulas for whites, colours and delicates<\/span><\/li>\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg><span><b>Performance additives:<\/b> enzyme systems, oxygen bleach, optical brighteners and colour protection<\/span><\/li>\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg><span><b>Fragrance and look:<\/b> custom fragrance and coloured speckles<\/span><\/li>\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg><span><b>Packaging:<\/b> carton boxes, PE bags and bulk sacks in pack sizes for retail and institutional channels<\/span><\/li>\n   <\/ul>\n   <div class=\"hn-cta\">\n    <a class=\"hn-btn hn-btn-primary\" href=\"https:\/\/heni.com.tr\/en\/powder-detergent-manufacturers-turkey\/\">Powder Detergent Manufacturing<svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a>\n    <a class=\"hn-btn hn-btn-ghost\" href=\"https:\/\/heni.com.tr\/en\/private-label-powder-detergent\/\">Private label powder details<\/a>\n   <\/div>\n  <\/div>\n  <aside class=\"hn-facts rv\" style=\"--i:1\" aria-label=\"Powder detergent line key facts\">\n   <h3>Powder line: key facts<\/h3>\n   <div class=\"row\"><span>Product<\/span><b>Laundry powder detergent<\/b><\/div>\n   <div class=\"row\"><span>Use<\/span><b>Machine wash, hand wash<\/b><\/div>\n   <div class=\"row\"><span>Lines<\/span><b>Whites, colours, delicates<\/b><\/div>\n   <div class=\"row\"><span>Customisation<\/span><b>Formula, fragrance, speckles, packaging<\/b><\/div>\n   <div class=\"row\"><span>Packaging<\/span><b>Box, bag, bulk sack<\/b><\/div>\n   <div class=\"row\"><span>Own brand<\/span><b>Tidy Hill<\/b><\/div>\n   <div class=\"row\"><span>Documents<\/span><b>SDS, CLP label elements<\/b><\/div>\n  <\/aside>\n <\/div>\n<\/section>\n\n<!-- ======================= 3) PERFUME ======================= -->\n<section class=\"hn-sec\" id=\"private-label-perfume\" aria-labelledby=\"hn-par-h\">\n <div class=\"hn-wrap hn-deep\">\n  <div class=\"rv\">\n   <span class=\"hn-line-no\">Line 03<\/span>\n   <span class=\"hn-eyebrow\">Private label perfume<\/span>\n   <h2 class=\"hn-h2\" id=\"hn-par-h\">Private Label Perfume Manufacturing<\/h2>\n   <p class=\"hn-p\"><strong>Private label perfume manufacturing<\/strong> lets a brand without its own facility have its fragrance produced by a manufacturer under contract. Influencer brands, retail chains, salons and spas, hotels and export distributors all use this model.<\/p>\n   <p class=\"hn-p\">Heni sells perfume under its own brand <strong>Scentora<\/strong> and produces for other brands on the same infrastructure. You can bring your own fragrance formula, choose from our scent library, or brief us on a new scent.<\/p>\n   <ul class=\"hn-check hn-mt\">\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg><span><b>Fine fragrance:<\/b> men\u2019s, women\u2019s and unisex; EDP (15\u201320% fragrance oil) and EDT (5\u201315%)<\/span><\/li>\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg><span><b>Home and car:<\/b> room sprays, reed diffusers, car perfume and laundry perfume<\/span><\/li>\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg><span><b>Packaging:<\/b> standard to custom bottles, crimp or screw pumps, plastic, metal or zamac caps, boxes and decoration<\/span><\/li>\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg><span><b>Lead time:<\/b> at least 30 days once final; up to 60 days of maceration recommended for longevity and note balance<\/span><\/li>\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg><span><b>Compliance:<\/b> cosmetic product file; for the EU, CPNP notification, an EU Responsible Person and allergen labelling<\/span><\/li>\n   <\/ul>\n   <div class=\"hn-cta\">\n    <a class=\"hn-btn hn-btn-primary\" href=\"https:\/\/heni.com.tr\/en\/perfume-manufacturers-turkey\/\">Perfume Manufacturing<svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a>\n    <a class=\"hn-btn hn-btn-ghost\" href=\"https:\/\/heni.com.tr\/en\/private-label-perfume-manufacturers-turkey\/\">Private label perfume details<\/a>\n   <\/div>\n  <\/div>\n  <aside class=\"hn-facts rv\" style=\"--i:1\" aria-label=\"Perfume line key facts\">\n   <h3>Perfume line: key facts<\/h3>\n   <div class=\"row\"><span>Products<\/span><b>EDP, EDT, room, car, laundry perfume<\/b><\/div>\n   <div class=\"row\"><span>Concentration<\/span><b>EDP 15\u201320%, EDT 5\u201315%<\/b><\/div>\n   <div class=\"row\"><span>MOQ<\/span><b>1,000 units per scent<\/b><\/div>\n   <div class=\"row\"><span>Collection MOQ<\/span><b>750 units per scent<\/b><\/div>\n   <div class=\"row\"><span>Production time<\/span><b>From 30 days<\/b><\/div>\n   <div class=\"row\"><span>Own brand<\/span><b>Scentora<\/b><\/div>\n   <div class=\"row\"><span>Documents<\/span><b>Cosmetic product file, export documents<\/b><\/div>\n  <\/aside>\n <\/div>\n<\/section>\n\n<!-- ======================= COMPARISON ======================= -->\n<section class=\"hn-sec soft\" id=\"product-line-comparison\" aria-labelledby=\"hn-cmp-h\">\n <div class=\"hn-wrap\">\n  <div class=\"hn-head center rv\">\n   <span class=\"hn-eyebrow\">Comparison<\/span>\n   <h2 id=\"hn-cmp-h\">Pods, Powder Detergent and Perfume: How Private Label Differs<\/h2>\n   <p>Order size, customisation scope and regulatory load differ across the three groups. Use this table to plan which line to start with.<\/p>\n  <\/div>\n  <div class=\"rv\">\n   <div class=\"hn-tablewrap\" role=\"region\" aria-label=\"Private label detergent pods, powder detergent and perfume comparison table\" tabindex=\"0\">\n    <table class=\"hn-table hn-table4\">\n     <thead><tr><th scope=\"col\">Criterion<\/th><th scope=\"col\">Detergent pods<\/th><th scope=\"col\">Powder detergent<\/th><th scope=\"col\">Perfume<\/th><\/tr><\/thead>\n     <tbody>\n      <tr><th scope=\"row\">Formats<\/th><td>Laundry and dishwasher pods; single, dual, triple chamber<\/td><td>Machine wash and hand wash laundry powder<\/td><td>EDP, EDT, room spray, diffuser, car and laundry perfume<\/td><\/tr>\n      <tr><th scope=\"row\">MOQ<\/th><td><b>1 container<\/b><\/td><td>Confirmed in the quote by pack size<\/td><td><b>1,000 units per scent<\/b> (750 in collections)<\/td><\/tr>\n      <tr><th scope=\"row\">Main customisation<\/th><td>Formula, chambers, film colour, fragrance, packaging<\/td><td>Formula, fragrance, speckle colour, pack size, packaging<\/td><td>Scent, concentration, bottle, pump, cap, box<\/td><\/tr>\n      <tr><th scope=\"row\">Critical quality parameter<\/th><td>Moisture control and film integrity<\/td><td>Free flow, caking resistance, solubility<\/td><td>Maceration, clarity, leak tightness<\/td><\/tr>\n      <tr><th scope=\"row\">Key EU rules<\/th><td>CLP Annex II 3.3 packaging and film rules<\/td><td>Detergents Regulation, CLP label, REACH-aligned SDS<\/td><td>EC 1223\/2009, CPNP, Responsible Person, allergen labelling<\/td><\/tr>\n      <tr><th scope=\"row\">Best channels<\/th><td>Supermarket chains, e-commerce, premium shelf<\/td><td>Wholesale, grocery, export (MENA, Africa, Central Asia)<\/td><td>Beauty retail, e-commerce, hotels and HoReCa<\/td><\/tr>\n      <tr><th scope=\"row\">Heni brand<\/th><td>Tidy Hill<\/td><td>Tidy Hill<\/td><td>Scentora<\/td><\/tr>\n     <\/tbody>\n    <\/table>\n   <\/div>\n  <\/div>\n <\/div>\n<\/section>\n\n<!-- ======================= OTHER LINES ======================= -->\n<section class=\"hn-sec\" id=\"other-private-label-products\" aria-labelledby=\"hn-other-h\">\n <div class=\"hn-wrap\">\n  <div class=\"hn-head center rv\">\n   <span class=\"hn-eyebrow\">Complementary products<\/span>\n   <h2 id=\"hn-other-h\">Other Private Label Products from the Same Factory<\/h2>\n   <p>Alongside our core lines, we produce complementary products in the same facility, so you can broaden your range with a single supplier.<\/p>\n  <\/div>\n  <div class=\"hn-cards3\">\n   <article class=\"hn-why rv\"><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><path d=\"M12 3s6 6.5 6 11a6 6 0 0 1-12 0c0-4.5 6-11 6-11z\"\/><\/svg><\/span><h3>Liquid detergents and cleaners<\/h3><ul class=\"hn-check hn-mt\"><li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Liquid laundry detergent and fabric softener<\/li><li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Dishwashing liquid<\/li><li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Multi-surface, bathroom and floor cleaners<\/li><li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Industrial and institutional concentrates<\/li><\/ul><a class=\"hn-link\" href=\"https:\/\/heni.com.tr\/en\/private-label-detergent-turkey\/\">Private label detergent<svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a><\/article>\n   <article class=\"hn-why rv\" style=\"--i:1\"><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><path d=\"M4 20l6-6M14 4l6 6-8 8-6-6z\"\/><\/svg><\/span><h3>Stain removers and laundry care<\/h3><ul class=\"hn-check hn-mt\"><li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Liquid and powder stain removers<\/li><li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Laundry perfume<\/li><li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Products that complete your pod and powder ranges<\/li><\/ul><a class=\"hn-link\" href=\"https:\/\/heni.com.tr\/en\/detergent-manufacturers-turkey\/\">Detergent manufacturing<svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a><\/article>\n   <article class=\"hn-why rv\" style=\"--i:2\"><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><path d=\"M9 3h6v4H9z\"\/><path d=\"M7 7h10v12a2 2 0 0 1-2 2H9a2 2 0 0 1-2-2z\"\/><\/svg><\/span><h3>Cosmetics and personal care<\/h3><ul class=\"hn-check hn-mt\"><li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Deodorants and roll-ons<\/li><li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Shampoo and shower gel<\/li><li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Creams and body care<\/li><li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Perfume and deodorant sets<\/li><\/ul><a class=\"hn-link\" href=\"https:\/\/heni.com.tr\/en\/private-label-cosmetics-turkey\/\">Private label cosmetics<svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a><\/article>\n  <\/div>\n <\/div>\n<\/section>\n\n<!-- ======================= WHY TURKEY ======================= -->\n<section class=\"hn-sec soft\" id=\"why-turkey\" aria-labelledby=\"hn-tr-h\">\n <div class=\"hn-wrap\">\n  <div class=\"hn-head center rv\">\n   <span class=\"hn-eyebrow\">Sourcing from Turkey<\/span>\n   <h2 id=\"hn-tr-h\">Why Choose a Private Label Manufacturer in Turkey?<\/h2>\n   <p>Turkey combines manufacturing quality, cost efficiency and logistics speed in a way few sourcing countries can match for detergents, cosmetics and fragrances.<\/p>\n  <\/div>\n  <div class=\"hn-cards3\">\n   <article class=\"hn-why rv\"><span class=\"no\" aria-hidden=\"true\">01<\/span><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><path d=\"M3 12h18M12 3a14 14 0 0 1 0 18M12 3a14 14 0 0 0 0 18\"\/><\/svg><\/span><h3>EU Customs Union<\/h3><p>Under the EU\u2013Turkey Customs Union, industrial goods such as detergents and cosmetics enter the EU free of customs duties with an A.TR movement certificate, lowering landed cost versus Asian sourcing.<\/p><\/article>\n   <article class=\"hn-why rv\" style=\"--i:1\"><span class=\"no\" aria-hidden=\"true\">02<\/span><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><path d=\"M3 6h11v10H3zM14 10h4l3 3v3h-7\"\/><circle cx=\"7\" cy=\"18\" r=\"2\"\/><circle cx=\"17.5\" cy=\"18\" r=\"2\"\/><\/svg><\/span><h3>Location and fast logistics<\/h3><p>Between Europe, the Middle East, Africa and Central Asia, Turkey reaches European and MENA markets in days by road or short sea routes rather than weeks.<\/p><\/article>\n   <article class=\"hn-why rv\" style=\"--i:2\"><span class=\"no\" aria-hidden=\"true\">03<\/span><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><path d=\"M12 3l8 3v6c0 5-3.5 8-8 9-4.5-1-8-4-8-9V6z\"\/><path d=\"M8.5 12l2.5 2.5 4.5-5\"\/><\/svg><\/span><h3>EU-aligned standards<\/h3><p>Turkish cosmetics and chemicals legislation is largely harmonised with EU rules, and GMP-based production makes EU documentation more straightforward.<\/p><\/article>\n   <article class=\"hn-why rv\"><span class=\"no\" aria-hidden=\"true\">04<\/span><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"9\" r=\"6\"\/><path d=\"M8.5 14L7 22l5-3 5 3-1.5-8\"\/><\/svg><\/span><h3>Competitive costs<\/h3><p>Lower energy, labour and overhead costs than Western European factories, without lowering quality standards.<\/p><\/article>\n   <article class=\"hn-why rv\" style=\"--i:1\"><span class=\"no\" aria-hidden=\"true\">05<\/span><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><path d=\"M3 9l1.5-5h15L21 9M3 9v11h18V9M3 9h18M9 20v-6h6v6\"\/><\/svg><\/span><h3>Deep packaging supply chain<\/h3><p>Bottles, pumps, caps, films, boxes and printing are sourced locally, which shortens lead times and simplifies custom packaging.<\/p><\/article>\n   <article class=\"hn-why rv\" style=\"--i:2\"><span class=\"no\" aria-hidden=\"true\">06<\/span><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><path d=\"M12 2l3 6.5 7 .8-5.2 4.8 1.4 7L12 17.6 5.8 21l1.4-7L2 9.3l7-.8z\"\/><\/svg><\/span><h3>Scalable production<\/h3><p>Runs scale from a first launch order to repeat container shipments, so your manufacturing partner grows with your brand.<\/p><\/article>\n  <\/div>\n <\/div>\n<\/section>\n\n<!-- ======================= PROCESS ======================= -->\n<section class=\"hn-sec hn-dark\" id=\"manufacturing-process\" aria-labelledby=\"hn-proc-h\">\n <div class=\"hn-wrap\">\n  <div class=\"hn-head rv\">\n   <span class=\"hn-eyebrow\">Manufacturing process<\/span>\n   <h2 id=\"hn-proc-h\">How Private Label and OEM Manufacturing Works at Heni<\/h2>\n   <p>Whether you order pods, powder detergent or perfume, the process follows the same five stages. Product-specific steps are noted under each stage.<\/p>\n  <\/div>\n  <ol class=\"hn-flow\">\n   <li class=\"rv\"><h3>Brief and quotation<\/h3><p>Share product category, target market, formula preference, packaging, volumes and certification needs. We quote unit price, MOQ, lead time and packaging options.<\/p><ul class=\"chips\"><li>Target market<\/li><li>Volume<\/li><li>Packaging<\/li><\/ul><\/li>\n   <li class=\"rv\" style=\"--i:1\"><h3>Formula and samples<\/h3><p>Our R and D team adapts an existing formula or develops a new one; samples are prepared and refined until approved.<\/p><ul class=\"chips\"><li>Pods: film<\/li><li>Powder: granules<\/li><li>Perfume: scent<\/li><\/ul><\/li>\n   <li class=\"rv\" style=\"--i:2\"><h3>Contract and files<\/h3><p>Samples, packaging and labels are approved; the manufacturing agreement covers confidentiality, specs, quality, delivery and payment. SDS and product files are prepared.<\/p><ul class=\"chips\"><li>NDA<\/li><li>SDS<\/li><li>Product file<\/li><\/ul><\/li>\n   <li class=\"rv\" style=\"--i:3\"><h3>Production and QC<\/h3><p>GMP and ISO standard production with batch records and product-specific laboratory testing on every batch; Certificates of Analysis on request.<\/p><ul class=\"chips\"><li>Batch record<\/li><li>Laboratory<\/li><li>CoA<\/li><\/ul><\/li>\n   <li class=\"rv\" style=\"--i:4\"><h3>Packing and shipment<\/h3><p>Products are filled, labelled, palletised and shipped on EXW, FOB or DDP terms with full export documentation.<\/p><ul class=\"chips\"><li>Palletising<\/li><li>Container<\/li><li>Export papers<\/li><\/ul><\/li>\n  <\/ol>\n  <p class=\"hn-note rv\"><b>Lead time:<\/b> from formula approval to mass production typically takes 4 to 10 weeks, depending on the product, number of sample revisions and order volume. Perfume production takes at least 30 days, with up to 60 days of maceration recommended.<\/p>\n <\/div>\n<\/section>\n\n<!-- ======================= WHO ======================= -->\n<section class=\"hn-sec soft\" id=\"who-we-work-with\" aria-labelledby=\"hn-who-h\">\n <div class=\"hn-wrap\">\n  <div class=\"hn-head center rv\">\n   <span class=\"hn-eyebrow\">Who uses private label manufacturing?<\/span>\n   <h2 id=\"hn-who-h\">Who We Work With<\/h2>\n   <p>Private label manufacturing is common across cosmetics, cleaning products, fragrance, supplements and more. Heni specialises in <strong>detergents, perfume and personal care<\/strong> and works with these client groups:<\/p>\n  <\/div>\n  <div class=\"hn-cards3\">\n   <article class=\"hn-why rv\"><span class=\"no\" aria-hidden=\"true\">01<\/span><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><path d=\"M3 12h18M12 3a14 14 0 0 1 0 18M12 3a14 14 0 0 0 0 18\"\/><\/svg><\/span><h3>Importers and distributors<\/h3><p>Export clients who want to sell pods, powder detergent or perfume under their own brand in their home market.<\/p><\/article>\n   <article class=\"hn-why rv\" style=\"--i:1\"><span class=\"no\" aria-hidden=\"true\">02<\/span><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><path d=\"M3 9l1.5-5h15L21 9M3 9v11h18V9M3 9h18M9 20v-6h6v6\"\/><\/svg><\/span><h3>Retail and supermarket chains<\/h3><p>Chains building store-brand detergent, household and fragrance ranges at scale.<\/p><\/article>\n   <article class=\"hn-why rv\" style=\"--i:2\"><span class=\"no\" aria-hidden=\"true\">03<\/span><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"13\" rx=\"2\"\/><path d=\"M8 21h8M12 17v4\"\/><\/svg><\/span><h3>E-commerce and influencer brands<\/h3><p>Sellers building exclusive ranges for Amazon, Shopify or regional marketplaces with controlled stock risk.<\/p><\/article>\n   <article class=\"hn-why rv\"><span class=\"no\" aria-hidden=\"true\">04<\/span><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><path d=\"M3 21V7l9-4 9 4v14M9 21v-6h6v6\"\/><\/svg><\/span><h3>Hotels, spas and HoReCa<\/h3><p>Businesses sourcing signature scents, room fragrance, amenities and professional laundry detergent.<\/p><\/article>\n   <article class=\"hn-why rv\" style=\"--i:1\"><span class=\"no\" aria-hidden=\"true\">05<\/span><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"8\" r=\"4\"\/><path d=\"M4 21a8 8 0 0 1 16 0\"\/><\/svg><\/span><h3>Salons and wellness centres<\/h3><p>Salons offering their own-brand perfume and care products to clients.<\/p><\/article>\n   <article class=\"hn-why rv\" style=\"--i:2\"><span class=\"no\" aria-hidden=\"true\">06<\/span><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><path d=\"M12 2l3 6.5 7 .8-5.2 4.8 1.4 7L12 17.6 5.8 21l1.4-7L2 9.3l7-.8z\"\/><\/svg><\/span><h3>Established brands<\/h3><p>Brands that need extra capacity, a backup manufacturer, a new category or lower production costs.<\/p><\/article>\n  <\/div>\n <\/div>\n<\/section>\n\n<!-- ======================= CRITERIA ======================= -->\n<section class=\"hn-sec\" id=\"how-to-choose\" aria-labelledby=\"hn-crit-h\">\n <div class=\"hn-wrap\">\n  <div class=\"hn-head center rv\">\n   <span class=\"hn-eyebrow\">Supplier checklist<\/span>\n   <h2 id=\"hn-crit-h\">How to Choose a Private Label Manufacturer: 6 Criteria<\/h2>\n   <p>Use these points as a checklist when comparing private label manufacturers in Turkey. Under each one you will see how Heni meets it.<\/p>\n  <\/div>\n  <ol class=\"hn-crit\">\n   <li class=\"rv\"><div><h3>Certification and quality system<\/h3><p>GMP and ISO systems make raw material traceability, hygiene and batch records auditable. Cosmetics also require cosmetic GMP and a qualified responsible person.<\/p><p class=\"heni\"><b>At Heni:<\/b> production runs to GMP and ISO standards, with documented, traceable processes.<\/p><\/div><\/li>\n   <li class=\"rv\" style=\"--i:1\"><div><h3>Integrated production under one roof<\/h3><p>Buying detergents and fragrance from different suppliers multiplies communication, logistics and quality management work.<\/p><p class=\"heni\"><b>At Heni:<\/b> pods, powder and liquid detergents, perfume and personal care in one facility, consolidated in one shipment.<\/p><\/div><\/li>\n   <li class=\"rv\"><div><h3>R and D and formulation support<\/h3><p>Building new formulas from scratch matters as much as adapting existing ones if you want to stand out.<\/p><p class=\"heni\"><b>At Heni:<\/b> our in-house lab adapts proven formulas or develops new ones to your brief, including market-specific variants.<\/p><\/div><\/li>\n   <li class=\"rv\" style=\"--i:1\"><div><h3>Transparent MOQ<\/h3><p>A clear MOQ upfront lets a new brand plan stock and cash flow correctly.<\/p><p class=\"heni\"><b>At Heni:<\/b> one container for pods; 1,000 units per scent for perfume (750 in collections).<\/p><\/div><\/li>\n   <li class=\"rv\"><div><h3>Regulatory and documentation skills<\/h3><p>Missing SDS, CLP labels, cosmetic files or export papers stop products at customs or on the shelf.<\/p><p class=\"heni\"><b>At Heni:<\/b> SDS, CLP label elements, cosmetic product files and export documents are prepared alongside production.<\/p><\/div><\/li>\n   <li class=\"rv\" style=\"--i:1\"><div><h3>Manufacturer, not trader, with export experience<\/h3><p>Working directly with the factory removes middlemen; knowledge of destination labelling, packaging and transport rules speeds up export.<\/p><p class=\"heni\"><b>At Heni:<\/b> we are the manufacturer, with a dedicated English-speaking export contact and exports to more than 25 countries.<\/p><\/div><\/li>\n  <\/ol>\n <\/div>\n<\/section>\n\n<!-- ======================= DOCUMENTS + CONTRACT ======================= -->\n<section class=\"hn-sec hn-export\" id=\"documents-and-contract\" aria-labelledby=\"hn-doc-h\">\n <div class=\"hn-wrap hn-export-grid\">\n  <div class=\"rv\">\n   <span class=\"hn-eyebrow\">Documents \u00b7 2026<\/span>\n   <h2 class=\"hn-h2\" id=\"hn-doc-h\">Documents Needed for Private Label Manufacturing and Import<\/h2>\n   <p class=\"hn-p\">Required documents depend on the product group and destination. These are the basics we ask from brand owners and the files we prepare for each product:<\/p>\n   <ul class=\"hn-xlist\">\n    <li><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><rect x=\"4\" y=\"4\" width=\"16\" height=\"16\" rx=\"2\"\/><path d=\"M8 9h8M8 13h8M8 17h5\"\/><\/svg><\/span><div><h3>From the brand owner<\/h3><p>Company registration details, trademark registration (if any), label content and artwork, and your own formula documents for OEM projects.<\/p><\/div><\/li>\n    <li><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><path d=\"M14 3H6a2 2 0 0 0-2 2v14a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V9z\"\/><path d=\"M14 3v6h6M8 13h8M8 17h5\"\/><\/svg><\/span><div><h3>For pods and powder detergent<\/h3><p>Safety Data Sheet (SDS), CLP-compliant label elements, Certificate of Analysis; REACH alignment for the EU.<\/p><\/div><\/li>\n    <li><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><path d=\"M9 3h6v3H9z\"\/><path d=\"M8 6h8l1 3v10a2 2 0 0 1-2 2H9a2 2 0 0 1-2-2V9z\"\/><\/svg><\/span><div><h3>For perfume and cosmetics<\/h3><p>Product Information File and safety report; for the EU, CPNP notification and an EU Responsible Person; for the USA, MoCRA facility registration and product listing.<\/p><\/div><\/li>\n    <li><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><path d=\"M3 6h11v10H3zM14 10h4l3 3v3h-7\"\/><circle cx=\"7\" cy=\"18\" r=\"2\"\/><circle cx=\"17.5\" cy=\"18\" r=\"2\"\/><\/svg><\/span><div><h3>For export<\/h3><p>Commercial invoice, packing list, certificate of origin, A.TR for the EU, and dangerous goods documents for alcohol-based perfume.<\/p><\/div><\/li>\n   <\/ul>\n   <div class=\"hn-cta\">\n    <a class=\"hn-btn hn-btn-white\" href=\"https:\/\/wa.me\/905538011145\" target=\"_blank\" rel=\"noopener\">Talk to an Export Manager<svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a>\n    <a class=\"hn-btn hn-btn-line\" href=\"#quote\">Request a Quote<\/a>\n   <\/div>\n  <\/div>\n  <aside class=\"hn-reg rv\" style=\"--i:1\" aria-labelledby=\"hn-reg-h\">\n   <span class=\"lbl\">Contract<\/span>\n   <h3 id=\"hn-reg-h\">What a private label manufacturing agreement should cover<\/h3>\n   <p>The agreement clarifies both parties\u2019 responsibilities. We recommend preparing it with a legal adviser and including:<\/p>\n   <ul>\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Product specification and agreed quality criteria<\/li>\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Minimum order quantity, pricing and payment terms<\/li>\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Lead times, Incoterms and logistics responsibility<\/li>\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Confidentiality (NDA) and formula ownership<\/li>\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Packaging material supply and stock responsibility<\/li>\n    <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Allocation of regulatory and market placement responsibility<\/li>\n   <\/ul>\n   <p class=\"src\">Heni provides guidance on documents and contracts. This section is general information and is not legal advice.<\/p>\n  <\/aside>\n <\/div>\n<\/section>\n\n<!-- ======================= PROS \/ CONS ======================= -->\n<section class=\"hn-sec\" id=\"advantages-and-risks\" aria-labelledby=\"hn-adv-h\">\n <div class=\"hn-wrap\">\n  <div class=\"hn-head center rv\">\n   <span class=\"hn-eyebrow\">Benefits and watch-outs<\/span>\n   <h2 id=\"hn-adv-h\">Private Label Manufacturing: Benefits and What to Watch<\/h2>\n  <\/div>\n  <div class=\"hn-cards2\">\n   <article class=\"hn-why rv\">\n    <span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><path d=\"M8 12.5l2.5 2.5L16 9.5\"\/><\/svg><\/span>\n    <h3>Benefits<\/h3>\n    <ul class=\"hn-check hn-mt\">\n     <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg><span><b>Low upfront cost:<\/b> no factory, machinery or staff investment<\/span><\/li>\n     <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg><span><b>Speed:<\/b> faster launch on running lines<\/span><\/li>\n     <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg><span><b>Expertise:<\/b> access to formulation, quality and regulatory experience<\/span><\/li>\n     <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg><span><b>Flexibility:<\/b> grow batch by batch with demand<\/span><\/li>\n     <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg><span><b>Focus:<\/b> concentrate on marketing, sales and distribution<\/span><\/li>\n    <\/ul>\n   <\/article>\n   <article class=\"hn-why rv\" style=\"--i:1\">\n    <span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><path d=\"M12 3l9 16H3z\"\/><path d=\"M12 10v4M12 17h.01\"\/><\/svg><\/span>\n    <h3>What to watch<\/h3>\n    <ul class=\"hn-check hn-mt\">\n     <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Have the contract reviewed by a lawyer; check NDA, MOQ and formula ownership<\/li>\n     <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Verify the manufacturer\u2019s GMP and ISO documentation<\/li>\n     <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Test quality thoroughly at the sample stage<\/li>\n     <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Confirm destination labelling and packaging rules early<\/li>\n     <li><svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7\"\/><\/svg>Put lead times and delivery terms in the contract<\/li>\n    <\/ul>\n   <\/article>\n  <\/div>\n <\/div>\n<\/section>\n\n<!-- ======================= FAQ ======================= -->\n<section class=\"hn-sec soft\" id=\"faq\" aria-labelledby=\"hn-faq-h\">\n <div class=\"hn-wrap\">\n  <div class=\"hn-head center rv\">\n   <span class=\"hn-eyebrow\">Frequently asked questions<\/span>\n   <h2 id=\"hn-faq-h\">Private Label and OEM Manufacturing in Turkey: FAQ<\/h2>\n  <\/div>\n  <div class=\"hn-faq rv\">\n   <details open><summary>Which products does Heni manufacture as private label?<\/summary><div class=\"a\">Heni Kozmetik Kimya has three core private label lines: detergent pods (laundry and dishwasher), powder detergent (laundry powder) and perfume (EDP, EDT, room, car and laundry fragrance). It also manufactures liquid detergents, cleaners, stain removers and personal care products. Production takes place in its GMP and ISO standard facility in Eski\u015fehir, Turkey.<\/div><\/details>\n   <details><summary>What is the minimum order quantity for private label production?<\/summary><div class=\"a\">MOQ depends on the product group. For private label detergent pods, the minimum order is one container. For perfume, it is 1,000 units for a single scent or 750 units per scent in a collection. For powder detergent, the minimum is confirmed in the quote based on pack type and size.<\/div><\/details>\n   <details><summary>How long does private label manufacturing take?<\/summary><div class=\"a\">From formula approval to mass production typically takes 4 to 10 weeks, depending on product complexity, the number of sample revisions and order volume. Perfume production takes at least 30 days once all details are final, with up to 60 days of maceration recommended for quality.<\/div><\/details>\n   <details><summary>What is the difference between private label, OEM and ODM?<\/summary><div class=\"a\">In private label, the manufacturer\u2019s ready, tested formula is sold under the brand\u2019s label; it has the lowest upfront cost and fastest launch. In OEM, the brand supplies its own formula or specification and the manufacturer produces it. In ODM, the manufacturer develops a new formula to the brand\u2019s brief. Heni works on all three models.<\/div><\/details>\n   <details><summary>Can I bring my own formula?<\/summary><div class=\"a\">Yes. You can supply your own formula and packaging specifications for mass production. Formula confidentiality and ownership are secured in the manufacturing agreement.<\/div><\/details>\n   <details><summary>Do you produce samples before mass production?<\/summary><div class=\"a\">Yes. Private label samples can be prepared from our existing formula library; for OEM or ODM projects, our R and D team develops prototype samples to your brief. Mass production starts only after you approve samples and packaging.<\/div><\/details>\n   <details><summary>What can be customised in private label detergent pods?<\/summary><div class=\"a\">Formula, number of chambers (single, dual or triple), fill type (liquid, gel, powder plus gel), fragrance, film and fill colours, packaging (pouch, box, tub) and labels in the destination language can all be customised.<\/div><\/details>\n   <details><summary>What can be customised in private label powder detergent?<\/summary><div class=\"a\">Machine or hand wash formula, lines for whites, colours or delicates, enzyme and bleach systems, fragrance, coloured speckles, pack size and packaging type (box, bag, bulk sack) can be set for your brand. The formula is adjusted to the target market\u2019s water hardness.<\/div><\/details>\n   <details><summary>What documents are needed to sell private label perfume abroad?<\/summary><div class=\"a\">Perfume is a cosmetic product. In the EU it requires an EU Responsible Person, CPNP notification, a Product Information File with a safety report, and allergen labelling under Regulation (EC) 1223\/2009. In the USA, MoCRA requires FDA facility registration and product listing. Heni prepares the manufacturing and product information needed for these steps.<\/div><\/details>\n   <details><summary>Which certifications does Heni work to?<\/summary><div class=\"a\">Production at Heni runs to GMP and ISO standards. Detergents are supplied with SDS and CLP-compliant label elements, and Certificates of Analysis can be provided per batch. Contact us for current certificate copies for your supplier approval process.<\/div><\/details>\n   <details><summary>Can you produce vegan, natural or alcohol-free formulations?<\/summary><div class=\"a\">Formula adaptations such as vegan-friendly, alcohol-free or fragrance-free variants can be assessed for your project. Third-party certification claims, such as vegan or halal logos, depend on raw materials and the certifying body and are confirmed project by project.<\/div><\/details>\n   <details><summary>Which countries do you export to, and on what terms?<\/summary><div class=\"a\">Heni exports to more than 25 countries across the USA, Europe, the Middle East, Africa and Latin America. Shipments can be arranged on EXW, FOB or DDP terms, with labels, SDS and export documents prepared for the destination market.<\/div><\/details>\n   <details><summary>Can I combine different products in one order?<\/summary><div class=\"a\">Yes. Detergent pods, powder and liquid detergents, perfume and personal care are made in the same facility, so you can source them from one supplier and consolidate them in one container to reduce logistics costs.<\/div><\/details>\n   <details><summary>Can I visit the factory before placing an order?<\/summary><div class=\"a\">Yes. Prospective clients are welcome to visit our Eski\u015fehir factory by appointment to see production lines, quality control and laboratory facilities. Contact our export team to arrange a visit.<\/div><\/details>\n  <\/div>\n  <nav class=\"hn-related rv\" aria-labelledby=\"hn-rel-h\">\n   <h3 id=\"hn-rel-h\">Related pages<\/h3>\n   <ul>\n    <li><a href=\"https:\/\/heni.com.tr\/en\/capsule-detergent-manufacturers\/\">Capsule detergent manufacturers<\/a><\/li>\n    <li><a href=\"https:\/\/heni.com.tr\/en\/private-label-detergent-pod-manufacturer\/\">Private label detergent pods<\/a><\/li>\n    <li><a href=\"https:\/\/heni.com.tr\/en\/powder-detergent-manufacturers-turkey\/\">Powder detergent manufacturers<\/a><\/li>\n    <li><a href=\"https:\/\/heni.com.tr\/en\/perfume-manufacturers-turkey\/\">Perfume manufacturers<\/a><\/li>\n    <li><a href=\"https:\/\/heni.com.tr\/en\/private-label-perfume-manufacturers-turkey\/\">Private label perfume<\/a><\/li>\n    <li><a href=\"https:\/\/heni.com.tr\/en\/private-label-detergent-turkey\/\">Private label detergent<\/a><\/li>\n    <li><a href=\"https:\/\/heni.com.tr\/en\/private-label-cosmetics-turkey\/\">Private label cosmetics<\/a><\/li>\n    <li><a href=\"https:\/\/heni.com.tr\/fason-uretim\/\" hreflang=\"tr\" lang=\"tr\">Fason \u00fcretim (TR)<\/a><\/li>\n   <\/ul>\n  <\/nav>\n <\/div>\n<\/section>\n\n<!-- ======================= CONTACT ======================= -->\n<section class=\"hn-sec\" id=\"contact\" aria-labelledby=\"hn-contact-h\">\n <div class=\"hn-wrap\">\n  <div class=\"hn-head center rv\">\n   <span class=\"hn-eyebrow\">Quote and samples<\/span>\n   <h2 id=\"hn-contact-h\">Request a Private Label Quote and Samples<\/h2>\n   <p>Tell us the product group, estimated quantity, packaging preference and target market, and we will prepare your quote and sample plan. The initial consultation is free.<\/p>\n  <\/div>\n  <div class=\"hn-contact\">\n   <div class=\"hn-formbox rv\" id=\"quote\">\n    <span class=\"hn-eyebrow\">Quote form<\/span>\n    <h3>Send your private label inquiry<\/h3>\n    <p class=\"lead\">MOQ: one container for pods, 1,000 units per scent for perfume.<\/p>\n    <div class=\"hn-msg ok\" id=\"hn-ok\" role=\"status\" tabindex=\"-1\">\u2713 Thank you, we have received your inquiry. Our export team will contact you shortly.<\/div>\n    <div class=\"hn-msg err\" id=\"hn-err\" role=\"alert\">Something went wrong. Please try again or call us on +90 212 909 26 26.<\/div>\n    <form class=\"hn-form\" id=\"hn-form\" method=\"POST\" action=\"https:\/\/henib2b.com\/landing-quote\">\n     <input type=\"hidden\" name=\"source_page\" value=\"heni-private-label-manufacturers-en\">\n     <div><label for=\"hn-company\">Company name <i>*<\/i><\/label><input id=\"hn-company\" type=\"text\" name=\"company_name\" autocomplete=\"organization\" required><\/div>\n     <div><label for=\"hn-person\">Full name <i>*<\/i><\/label><input id=\"hn-person\" type=\"text\" name=\"contact_person\" autocomplete=\"name\" required><\/div>\n     <div><label for=\"hn-email\">Business email <i>*<\/i><\/label><input id=\"hn-email\" type=\"email\" name=\"email\" autocomplete=\"email\" required><\/div>\n     <div><label for=\"hn-phone\">Phone \/ WhatsApp<\/label><input id=\"hn-phone\" type=\"tel\" name=\"phone\" autocomplete=\"tel\" placeholder=\"+1 555 000 0000\"><\/div>\n     <div><label for=\"hn-topic\">Product group<\/label>\n      <select id=\"hn-topic\" name=\"hn_topic\">\n       <option value=\"Private label detergent pods\">Private label detergent pods<\/option>\n       <option value=\"Private label powder detergent\">Private label powder detergent<\/option>\n       <option value=\"Private label perfume \/ home fragrance\">Private label perfume \/ home fragrance<\/option>\n       <option value=\"Multiple product groups\">Multiple product groups<\/option>\n       <option value=\"Liquid detergent \/ cosmetics\">Liquid detergent \/ cosmetics<\/option>\n       <option value=\"Sample request\">Sample request<\/option>\n       <option value=\"Other\">Other<\/option>\n      <\/select>\n     <\/div>\n     <div><label for=\"hn-loc\">Country \/ city<\/label><input id=\"hn-loc\" type=\"text\" name=\"hn_loc\" autocomplete=\"country-name\"><\/div>\n     <div class=\"full\"><label for=\"hn-msgtxt\">Your message<\/label><textarea id=\"hn-msgtxt\" name=\"message\" placeholder=\"Product group and type, formula preference (your own \/ ready formula), packaging, estimated quantity and target market\"><\/textarea><\/div>\n     <button type=\"submit\" class=\"hn-submit\">Request Quote and Samples<svg class=\"i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/button>\n     <p class=\"hn-fnote\">Your details are only used to respond to your inquiry.<\/p>\n    <\/form>\n   <\/div>\n   <div class=\"hn-info rv\" style=\"--i:1\">\n    <h3>Get in touch<\/h3>\n    <p class=\"co\">Heni Kozmetik Kimya Sanayi Ticaret Ltd. \u015eti.<\/p>\n    <ul class=\"hn-ilist\">\n     <li><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><path d=\"M3 21V10l6 4V10l6 4V6l6 4v11z\"\/><\/svg><\/span><div><b>Factory<\/b><span>Emko Sanayi Sitesi C Blok 12. Ada, Eski\u015fehir, Turkey<\/span><\/div><\/li>\n     <li><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><path d=\"M12 22s7-6.5 7-12a7 7 0 0 0-14 0c0 5.5 7 12 7 12z\"\/><circle cx=\"12\" cy=\"10\" r=\"2.5\"\/><\/svg><\/span><div><b>Export office<\/b><span>G\u00fcrsel Mah. Ka\u011f\u0131thane Cad. H\u00fcnkar \u0130\u015f Merkezi No:116 Kat:2 D:4, Ka\u011f\u0131thane, Istanbul, Turkey<\/span><\/div><\/li>\n     <li><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><path d=\"M5 4h4l2 5-2.5 1.5a11 11 0 0 0 5 5L15 13l5 2v4a2 2 0 0 1-2 2A16 16 0 0 1 3 6a2 2 0 0 1 2-2\"\/><\/svg><\/span><div><b>Phone<\/b><a href=\"tel:+902129092626\">+90 212 909 26 26<\/a><\/div><\/li>\n     <li><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><path d=\"M20 12a8 8 0 0 1-11.8 7L4 20l1.1-4A8 8 0 1 1 20 12z\"\/><\/svg><\/span><div><b>WhatsApp<\/b><a href=\"https:\/\/wa.me\/905538011145\" target=\"_blank\" rel=\"noopener\">+90 553 801 11 45 (Export)<\/a> \u00b7 <a href=\"https:\/\/wa.me\/905060383561\" target=\"_blank\" rel=\"noopener\">+90 506 038 35 61<\/a><\/div><\/li>\n     <li><span class=\"ic\" aria-hidden=\"true\"><svg class=\"i\" viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"14\" rx=\"2\"\/><path d=\"M3 7l9 6 9-6\"\/><\/svg><\/span><div><b>Email<\/b><a href=\"mailto:export@heni.com.tr\">export@heni.com.tr<\/a> \u00b7 <a href=\"mailto:info@heni.com.tr\">info@heni.com.tr<\/a><\/div><\/li>\n    <\/ul>\n    <div class=\"promise\"><div><b>What happens next<\/b>Inquiries that include product group, packaging and quantity receive a price quote and a sample plan.<\/div><\/div>\n   <\/div>\n  <\/div>\n <\/div>\n<\/section>\n\n<\/div>\n\n<!-- ======================= STRUCTURED DATA ======================= -->\n<script type=\"application\/ld+json\">{\n \"@context\": \"https:\/\/schema.org\",\n \"@graph\": [\n  {\n   \"@type\": \"Service\",\n   \"@id\": \"https:\/\/heni.com.tr\/en\/private-label-manufacturers-turkey\/#service\",\n   \"name\": \"Private label and OEM manufacturing in Turkey\",\n   \"serviceType\": \"Private label, OEM and ODM manufacturing of detergent pods, powder detergent and perfume\",\n   \"description\": \"Private label, OEM and ODM manufacturing of laundry and dishwasher detergent pods, laundry powder detergent and perfume (EDP, EDT, room, car and laundry fragrance), plus liquid detergents and personal care, in a GMP and ISO standard factory in Eski\u015fehir, Turkey. 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It also manufactures liquid detergents, cleaners, stain removers and personal care products. Production takes place in its GMP and ISO standard facility in Eski\u015fehir, Turkey.\"\n     }\n    },\n    {\n     \"@type\": \"Question\",\n     \"name\": \"What is the minimum order quantity for private label production?\",\n     \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"MOQ depends on the product group. For private label detergent pods, the minimum order is one container. For perfume, it is 1,000 units for a single scent or 750 units per scent in a collection. For powder detergent, the minimum is confirmed in the quote based on pack type and size.\"\n     }\n    },\n    {\n     \"@type\": \"Question\",\n     \"name\": \"How long does private label manufacturing take?\",\n     \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"From formula approval to mass production typically takes 4 to 10 weeks, depending on product complexity, the number of sample revisions and order volume. Perfume production takes at least 30 days once all details are final, with up to 60 days of maceration recommended for quality.\"\n     }\n    },\n    {\n     \"@type\": \"Question\",\n     \"name\": \"What is the difference between private label, OEM and ODM?\",\n     \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"In private label, the manufacturer's ready, tested formula is sold under the brand's label; it has the lowest upfront cost and fastest launch. In OEM, the brand supplies its own formula or specification and the manufacturer produces it. In ODM, the manufacturer develops a new formula to the brand's brief. Heni works on all three models.\"\n     }\n    },\n    {\n     \"@type\": \"Question\",\n     \"name\": \"Can I bring my own formula?\",\n     \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Yes. You can supply your own formula and packaging specifications for mass production. Formula confidentiality and ownership are secured in the manufacturing agreement.\"\n     }\n    },\n    {\n     \"@type\": \"Question\",\n     \"name\": \"Do you produce samples before mass production?\",\n     \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Yes. Private label samples can be prepared from our existing formula library; for OEM or ODM projects, our R and D team develops prototype samples to your brief. Mass production starts only after you approve samples and packaging.\"\n     }\n    },\n    {\n     \"@type\": \"Question\",\n     \"name\": \"What can be customised in private label detergent pods?\",\n     \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Formula, number of chambers (single, dual or triple), fill type (liquid, gel, powder plus gel), fragrance, film and fill colours, packaging (pouch, box, tub) and labels in the destination language can all be customised.\"\n     }\n    },\n    {\n     \"@type\": \"Question\",\n     \"name\": \"What can be customised in private label powder detergent?\",\n     \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Machine or hand wash formula, lines for whites, colours or delicates, enzyme and bleach systems, fragrance, coloured speckles, pack size and packaging type (box, bag, bulk sack) can be set for your brand. The formula is adjusted to the target market's water hardness.\"\n     }\n    },\n    {\n     \"@type\": \"Question\",\n     \"name\": \"What documents are needed to sell private label perfume abroad?\",\n     \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Perfume is a cosmetic product. In the EU it requires an EU Responsible Person, CPNP notification, a Product Information File with a safety report, and allergen labelling under Regulation (EC) 1223\/2009. In the USA, MoCRA requires FDA facility registration and product listing. Heni prepares the manufacturing and product information needed for these steps.\"\n     }\n    },\n    {\n     \"@type\": \"Question\",\n     \"name\": \"Which certifications does Heni work to?\",\n     \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Production at Heni runs to GMP and ISO standards. Detergents are supplied with SDS and CLP-compliant label elements, and Certificates of Analysis can be provided per batch. Contact us for current certificate copies for your supplier approval process.\"\n     }\n    },\n    {\n     \"@type\": \"Question\",\n     \"name\": \"Can you produce vegan, natural or alcohol-free formulations?\",\n     \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Formula adaptations such as vegan-friendly, alcohol-free or fragrance-free variants can be assessed for your project. Third-party certification claims, such as vegan or halal logos, depend on raw materials and the certifying body and are confirmed project by project.\"\n     }\n    },\n    {\n     \"@type\": \"Question\",\n     \"name\": \"Which countries do you export to, and on what terms?\",\n     \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Heni exports to more than 25 countries across the USA, Europe, the Middle East, Africa and Latin America. Shipments can be arranged on EXW, FOB or DDP terms, with labels, SDS and export documents prepared for the destination market.\"\n     }\n    },\n    {\n     \"@type\": \"Question\",\n     \"name\": \"Can I combine different products in one order?\",\n     \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Yes. Detergent pods, powder and liquid detergents, perfume and personal care are made in the same facility, so you can source them from one supplier and consolidate them in one container to reduce logistics costs.\"\n     }\n    },\n    {\n     \"@type\": \"Question\",\n     \"name\": \"Can I visit the factory before placing an order?\",\n     \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Yes. Prospective clients are welcome to visit our Eski\u015fehir factory by appointment to see production lines, quality control and laboratory facilities. 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Heni Kozmetik Kimya is a private label and OEM manufacturer in Turkey producing detergent pods, powder detergent and perfume, plus liquid detergents and personal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":416,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"plain-container","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-354","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Private Label &amp; OEM Manufacturer in Turkey | Heni 2026<\/title>\n<meta name=\"description\" content=\"Heni is a GMP-certified private label &amp; OEM manufacturer in Turkey. 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