Private label manufacturing since 2010 · GMP and ISO standards

Private Label and OEM Manufacturer in Turkey Detergent pods, laundry powder and perfume, made under your brand.

Heni Kozmetik Kimya is a private label and OEM manufacturer in Turkey producing detergent pods, powder detergent and perfume, plus liquid detergents and personal care, for brand owners, importers, distributors and retail chains. From formula and packaging to regulatory files and export shipping, everything is managed under one roof in our GMP and ISO standard factory in Eskişehir, with exports to more than 25 countries.

  • Detergent pods
  • Powder detergent
  • Perfume and home fragrance
  • 2010Manufacturing since
  • 25+Export countries
  • 1 containerPod MOQ
  • 1,000 unitsPerfume MOQ per scent
Private label production line at the Heni Kozmetik Kimya factory in Turkey
GMP and ISOstandard private label production
Pods · Powder Detergent · Perfume
At a glance

Heni as a Private Label Manufacturer: Summary

Heni Kozmetik Kimya is a private label and OEM manufacturer based in Eskişehir, Turkey, producing since 2010. It runs three core private label lines: detergent pods (laundry and dishwasher; single, dual and triple-chamber; MOQ one container), powder detergent (laundry powder with custom formula and packaging) and perfume (EDP, EDT, room, car and laundry fragrance; MOQ 1,000 units per scent). It works on private label, OEM and ODM models, also supplies liquid detergents and personal care, and exports to more than 25 countries across the USA, Europe, the Middle East and Africa.

Definition

What Is Private Label Manufacturing and How Does It Work?

Private label manufacturing (also called contract or third-party manufacturing) means a brand has its products made by a licensed, fully equipped manufacturer under contract, instead of running its own factory. The brand owner defines the product, packaging and target market; the manufacturer handles raw materials, formulation, production, quality control and packing. The finished product goes to market under the brand’s own label.

A manufacturing agreement between the parties secures the product specification, quality criteria, minimum order quantity, delivery terms, confidentiality and formula ownership.

No factory investment

Produce in an existing GMP and ISO standard facility without investing in buildings, machinery, a laboratory, permits or staff.

Faster time to market

Running lines and a proven formula library mean mass production can start soon after sample approval.

Focus on your brand

Leave production and compliance to the manufacturer and put your resources into marketing, sales and distribution.

Business models

Private Label vs OEM vs ODM: Which Model Is Right for Your Brand?

These terms are often used interchangeably, but they differ in who owns the formula, how much you invest upfront and how fast you reach the market. Heni works on all three models.

CriterionPrivate labelOEM manufacturingODM
FormulaManufacturer’s ready, tested formulaBrand’s own formula or specificationManufacturer develops a new formula to the brand’s brief
Formula ownershipManufacturerBrandDefined in the contract
Upfront costLowestMediumMedium to high (R and D effort)
Speed to marketFastestMediumLonger (development and testing)
DifferentiationThrough packaging, scent and brandHighHighest
Best forNew brands, distributors, retailers and e-commerce sellersBrands with an existing formula moving productionMid-size and large brands wanting a unique product

Many clients start with private label to test the market and move to OEM or ODM as their brand grows. Formula ownership and confidentiality are defined separately in the manufacturing agreement for every model.

Our private label services

Our Three Core Private Label Lines

We focus on the three product groups with the strongest demand in export markets. All three are made in the same facility, so you can source them from one supplier and ship them in one container.

DETERGENT PODSPrivate label laundry detergent pod packaging

Private label detergent pods

Laundry and dishwasher pods in single, dual and triple-chamber formats, made for your brand.

  • Water-soluble PVA film
  • Minimum order one container
See details
POWDER DETERGENTPowder and liquid detergents manufactured at the Heni factory

Private label powder detergent

Machine wash and hand wash laundry powder with your own formula, fragrance and packaging.

  • Formulated for local water hardness
  • Box, bag and bulk sack packaging
See details
PERFUMEMen’s and women’s perfumes manufactured at the Heni factory

Private label perfume

EDP and EDT perfume, room fragrance, reed diffusers, car and laundry perfume under your brand.

  • From 1,000 units per scent
  • Cosmetic product file and export documents
See details
Line 01 Private label detergent pods

Private Label Detergent Pod Manufacturing

Detergent pods (unit-dose capsules) are single-use cleaning products made by sealing a pre-measured liquid, gel or powder detergent inside a water-soluble PVA (polyvinyl alcohol) film. Thanks to their convenience, compact logistics and premium shelf appeal, they are one of the fastest-growing formats in the detergent market.

At Heni, pods are made on automatic form-fill-seal lines. Formula, chamber count, fragrance, film and fill colours, packaging and labels are all set for your brand.

  • Laundry pods: stain removal, colour care and softener combinations; enzyme systems effective at low temperatures
  • Dishwasher pods: formulas tuned to local water hardness; powder and gel chamber combinations
  • Chamber options: single chamber for value lines, dual and triple chamber for the premium segment
  • Quality control: weight tolerance, film integrity, seal strength and microbiological checks on every batch
  • Packaging: moisture-barrier pouches, boxes or tubs; opaque, reclosable, child-resistant packaging for the EU

EU note: liquid laundry pods sold to consumers are subject to additional packaging and film requirements under the CLP Regulation (EC 1272/2008), Annex II, 3.3. Heni prepares packaging, labels and SDS for the destination market.

Line 02 Private label powder detergent

Private Label Powder Detergent Manufacturing

Powder detergent is a laundry detergent that combines surfactants, builders, enzymes, bleach, optical brighteners and fragrance in set ratios. With a low cost per wash, long shelf life and strong stain performance, it is the best-selling detergent format in many Middle Eastern, African and Central Asian markets.

Heni produces powder detergent under its own brand Tidy Hill and opens the same infrastructure to brand owners. The formula is built around the target market’s water hardness, washing habits (machine or hand wash) and price segment.

  • Wash type: machine wash (low-foam) and hand wash formulas
  • Product lines: dedicated formulas for whites, colours and delicates
  • Performance additives: enzyme systems, oxygen bleach, optical brighteners and colour protection
  • Fragrance and look: custom fragrance and coloured speckles
  • Packaging: carton boxes, PE bags and bulk sacks in pack sizes for retail and institutional channels
Line 03 Private label perfume

Private Label Perfume Manufacturing

Private label perfume manufacturing lets a brand without its own facility have its fragrance produced by a manufacturer under contract. Influencer brands, retail chains, salons and spas, hotels and export distributors all use this model.

Heni sells perfume under its own brand Scentora and produces for other brands on the same infrastructure. You can bring your own fragrance formula, choose from our scent library, or brief us on a new scent.

  • Fine fragrance: men’s, women’s and unisex; EDP (15–20% fragrance oil) and EDT (5–15%)
  • Home and car: room sprays, reed diffusers, car perfume and laundry perfume
  • Packaging: standard to custom bottles, crimp or screw pumps, plastic, metal or zamac caps, boxes and decoration
  • Lead time: at least 30 days once final; up to 60 days of maceration recommended for longevity and note balance
  • Compliance: cosmetic product file; for the EU, CPNP notification, an EU Responsible Person and allergen labelling
Comparison

Pods, Powder Detergent and Perfume: How Private Label Differs

Order size, customisation scope and regulatory load differ across the three groups. Use this table to plan which line to start with.

CriterionDetergent podsPowder detergentPerfume
FormatsLaundry and dishwasher pods; single, dual, triple chamberMachine wash and hand wash laundry powderEDP, EDT, room spray, diffuser, car and laundry perfume
MOQ1 containerConfirmed in the quote by pack size1,000 units per scent (750 in collections)
Main customisationFormula, chambers, film colour, fragrance, packagingFormula, fragrance, speckle colour, pack size, packagingScent, concentration, bottle, pump, cap, box
Critical quality parameterMoisture control and film integrityFree flow, caking resistance, solubilityMaceration, clarity, leak tightness
Key EU rulesCLP Annex II 3.3 packaging and film rulesDetergents Regulation, CLP label, REACH-aligned SDSEC 1223/2009, CPNP, Responsible Person, allergen labelling
Best channelsSupermarket chains, e-commerce, premium shelfWholesale, grocery, export (MENA, Africa, Central Asia)Beauty retail, e-commerce, hotels and HoReCa
Heni brandTidy HillTidy HillScentora
Complementary products

Other Private Label Products from the Same Factory

Alongside our core lines, we produce complementary products in the same facility, so you can broaden your range with a single supplier.

Liquid detergents and cleaners

  • Liquid laundry detergent and fabric softener
  • Dishwashing liquid
  • Multi-surface, bathroom and floor cleaners
  • Industrial and institutional concentrates
Private label detergent

Stain removers and laundry care

  • Liquid and powder stain removers
  • Laundry perfume
  • Products that complete your pod and powder ranges
Detergent manufacturing

Cosmetics and personal care

  • Deodorants and roll-ons
  • Shampoo and shower gel
  • Creams and body care
  • Perfume and deodorant sets
Private label cosmetics
Sourcing from Turkey

Why Choose a Private Label Manufacturer in Turkey?

Turkey combines manufacturing quality, cost efficiency and logistics speed in a way few sourcing countries can match for detergents, cosmetics and fragrances.

EU Customs Union

Under the EU–Turkey Customs Union, industrial goods such as detergents and cosmetics enter the EU free of customs duties with an A.TR movement certificate, lowering landed cost versus Asian sourcing.

Location and fast logistics

Between Europe, the Middle East, Africa and Central Asia, Turkey reaches European and MENA markets in days by road or short sea routes rather than weeks.

EU-aligned standards

Turkish cosmetics and chemicals legislation is largely harmonised with EU rules, and GMP-based production makes EU documentation more straightforward.

Competitive costs

Lower energy, labour and overhead costs than Western European factories, without lowering quality standards.

Deep packaging supply chain

Bottles, pumps, caps, films, boxes and printing are sourced locally, which shortens lead times and simplifies custom packaging.

Scalable production

Runs scale from a first launch order to repeat container shipments, so your manufacturing partner grows with your brand.

Manufacturing process

How Private Label and OEM Manufacturing Works at Heni

Whether you order pods, powder detergent or perfume, the process follows the same five stages. Product-specific steps are noted under each stage.

  1. Brief and quotation

    Share product category, target market, formula preference, packaging, volumes and certification needs. We quote unit price, MOQ, lead time and packaging options.

    • Target market
    • Volume
    • Packaging
  2. Formula and samples

    Our R and D team adapts an existing formula or develops a new one; samples are prepared and refined until approved.

    • Pods: film
    • Powder: granules
    • Perfume: scent
  3. Contract and files

    Samples, packaging and labels are approved; the manufacturing agreement covers confidentiality, specs, quality, delivery and payment. SDS and product files are prepared.

    • NDA
    • SDS
    • Product file
  4. Production and QC

    GMP and ISO standard production with batch records and product-specific laboratory testing on every batch; Certificates of Analysis on request.

    • Batch record
    • Laboratory
    • CoA
  5. Packing and shipment

    Products are filled, labelled, palletised and shipped on EXW, FOB or DDP terms with full export documentation.

    • Palletising
    • Container
    • Export papers

Lead time: from formula approval to mass production typically takes 4 to 10 weeks, depending on the product, number of sample revisions and order volume. Perfume production takes at least 30 days, with up to 60 days of maceration recommended.

Who uses private label manufacturing?

Who We Work With

Private label manufacturing is common across cosmetics, cleaning products, fragrance, supplements and more. Heni specialises in detergents, perfume and personal care and works with these client groups:

Importers and distributors

Export clients who want to sell pods, powder detergent or perfume under their own brand in their home market.

Retail and supermarket chains

Chains building store-brand detergent, household and fragrance ranges at scale.

E-commerce and influencer brands

Sellers building exclusive ranges for Amazon, Shopify or regional marketplaces with controlled stock risk.

Hotels, spas and HoReCa

Businesses sourcing signature scents, room fragrance, amenities and professional laundry detergent.

Salons and wellness centres

Salons offering their own-brand perfume and care products to clients.

Established brands

Brands that need extra capacity, a backup manufacturer, a new category or lower production costs.

Supplier checklist

How to Choose a Private Label Manufacturer: 6 Criteria

Use these points as a checklist when comparing private label manufacturers in Turkey. Under each one you will see how Heni meets it.

  1. Certification and quality system

    GMP and ISO systems make raw material traceability, hygiene and batch records auditable. Cosmetics also require cosmetic GMP and a qualified responsible person.

    At Heni: production runs to GMP and ISO standards, with documented, traceable processes.

  2. Integrated production under one roof

    Buying detergents and fragrance from different suppliers multiplies communication, logistics and quality management work.

    At Heni: pods, powder and liquid detergents, perfume and personal care in one facility, consolidated in one shipment.

  3. R and D and formulation support

    Building new formulas from scratch matters as much as adapting existing ones if you want to stand out.

    At Heni: our in-house lab adapts proven formulas or develops new ones to your brief, including market-specific variants.

  4. Transparent MOQ

    A clear MOQ upfront lets a new brand plan stock and cash flow correctly.

    At Heni: one container for pods; 1,000 units per scent for perfume (750 in collections).

  5. Regulatory and documentation skills

    Missing SDS, CLP labels, cosmetic files or export papers stop products at customs or on the shelf.

    At Heni: SDS, CLP label elements, cosmetic product files and export documents are prepared alongside production.

  6. Manufacturer, not trader, with export experience

    Working directly with the factory removes middlemen; knowledge of destination labelling, packaging and transport rules speeds up export.

    At Heni: we are the manufacturer, with a dedicated English-speaking export contact and exports to more than 25 countries.

Documents · 2026

Documents Needed for Private Label Manufacturing and Import

Required documents depend on the product group and destination. These are the basics we ask from brand owners and the files we prepare for each product:

  • From the brand owner

    Company registration details, trademark registration (if any), label content and artwork, and your own formula documents for OEM projects.

  • For pods and powder detergent

    Safety Data Sheet (SDS), CLP-compliant label elements, Certificate of Analysis; REACH alignment for the EU.

  • For perfume and cosmetics

    Product Information File and safety report; for the EU, CPNP notification and an EU Responsible Person; for the USA, MoCRA facility registration and product listing.

  • For export

    Commercial invoice, packing list, certificate of origin, A.TR for the EU, and dangerous goods documents for alcohol-based perfume.

Benefits and watch-outs

Private Label Manufacturing: Benefits and What to Watch

Benefits

  • Low upfront cost: no factory, machinery or staff investment
  • Speed: faster launch on running lines
  • Expertise: access to formulation, quality and regulatory experience
  • Flexibility: grow batch by batch with demand
  • Focus: concentrate on marketing, sales and distribution

What to watch

  • Have the contract reviewed by a lawyer; check NDA, MOQ and formula ownership
  • Verify the manufacturer’s GMP and ISO documentation
  • Test quality thoroughly at the sample stage
  • Confirm destination labelling and packaging rules early
  • Put lead times and delivery terms in the contract
Frequently asked questions

Private Label and OEM Manufacturing in Turkey: FAQ

Which products does Heni manufacture as private label?
Heni Kozmetik Kimya has three core private label lines: detergent pods (laundry and dishwasher), powder detergent (laundry powder) and perfume (EDP, EDT, room, car and laundry fragrance). It also manufactures liquid detergents, cleaners, stain removers and personal care products. Production takes place in its GMP and ISO standard facility in Eskişehir, Turkey.
What is the minimum order quantity for private label production?
MOQ depends on the product group. For private label detergent pods, the minimum order is one container. For perfume, it is 1,000 units for a single scent or 750 units per scent in a collection. For powder detergent, the minimum is confirmed in the quote based on pack type and size.
How long does private label manufacturing take?
From formula approval to mass production typically takes 4 to 10 weeks, depending on product complexity, the number of sample revisions and order volume. Perfume production takes at least 30 days once all details are final, with up to 60 days of maceration recommended for quality.
What is the difference between private label, OEM and ODM?
In private label, the manufacturer’s ready, tested formula is sold under the brand’s label; it has the lowest upfront cost and fastest launch. In OEM, the brand supplies its own formula or specification and the manufacturer produces it. In ODM, the manufacturer develops a new formula to the brand’s brief. Heni works on all three models.
Can I bring my own formula?
Yes. You can supply your own formula and packaging specifications for mass production. Formula confidentiality and ownership are secured in the manufacturing agreement.
Do you produce samples before mass production?
Yes. Private label samples can be prepared from our existing formula library; for OEM or ODM projects, our R and D team develops prototype samples to your brief. Mass production starts only after you approve samples and packaging.
What can be customised in private label detergent pods?
Formula, number of chambers (single, dual or triple), fill type (liquid, gel, powder plus gel), fragrance, film and fill colours, packaging (pouch, box, tub) and labels in the destination language can all be customised.
What can be customised in private label powder detergent?
Machine or hand wash formula, lines for whites, colours or delicates, enzyme and bleach systems, fragrance, coloured speckles, pack size and packaging type (box, bag, bulk sack) can be set for your brand. The formula is adjusted to the target market’s water hardness.
What documents are needed to sell private label perfume abroad?
Perfume is a cosmetic product. In the EU it requires an EU Responsible Person, CPNP notification, a Product Information File with a safety report, and allergen labelling under Regulation (EC) 1223/2009. In the USA, MoCRA requires FDA facility registration and product listing. Heni prepares the manufacturing and product information needed for these steps.
Which certifications does Heni work to?
Production at Heni runs to GMP and ISO standards. Detergents are supplied with SDS and CLP-compliant label elements, and Certificates of Analysis can be provided per batch. Contact us for current certificate copies for your supplier approval process.
Can you produce vegan, natural or alcohol-free formulations?
Formula adaptations such as vegan-friendly, alcohol-free or fragrance-free variants can be assessed for your project. Third-party certification claims, such as vegan or halal logos, depend on raw materials and the certifying body and are confirmed project by project.
Which countries do you export to, and on what terms?
Heni exports to more than 25 countries across the USA, Europe, the Middle East, Africa and Latin America. Shipments can be arranged on EXW, FOB or DDP terms, with labels, SDS and export documents prepared for the destination market.
Can I combine different products in one order?
Yes. Detergent pods, powder and liquid detergents, perfume and personal care are made in the same facility, so you can source them from one supplier and consolidate them in one container to reduce logistics costs.
Can I visit the factory before placing an order?
Yes. Prospective clients are welcome to visit our Eskişehir factory by appointment to see production lines, quality control and laboratory facilities. Contact our export team to arrange a visit.
Quote and samples

Request a Private Label Quote and Samples

Tell us the product group, estimated quantity, packaging preference and target market, and we will prepare your quote and sample plan. The initial consultation is free.

Quote form

Send your private label inquiry

MOQ: one container for pods, 1,000 units per scent for perfume.

✓ Thank you, we have received your inquiry. Our export team will contact you shortly.

Your details are only used to respond to your inquiry.

Get in touch

Heni Kozmetik Kimya Sanayi Ticaret Ltd. Şti.

What happens nextInquiries that include product group, packaging and quantity receive a price quote and a sample plan.
5/5 - (22 votes)

37 thoughts on “Private Label”

  1. Dear Ladies and Gentlemen,

    Could you please connect me to the responsible person who can help me with production of goods under private label of the customer: i need to produce to retail chain Ulibka Radugi stick/gel antiperspirants for women and men.
    Minimum 3 different sku for women and 4 different sku for men (48 and 24 hours protection are exploring).
    Terms of shipping – EXW, payment terms up to contract.

    Thank You very much and have a nice day!

  2. Alexander Kozlov

    Dear Sirs,
    We are interested in kids products:
    Shampoo 2 SKU
    Foam Shampoo 1 SKU
    Bath & Wash 1 SKU
    Bath gel 1 SKU
    Diaper cream 1 SKU
    Moisturizer 1 SKU

    Who can we discuss it with?

    Best regards,
    Alexander Kozlov
    Purchasing Manager

  3. Hello! .
    I have a friend who is looking for a manufacturer who could make his own brand/ him private label of perfumes with the aromas of prestigious brands, such as “EYFEL” or “D&P”(this is made in Turkish). Can you help us in this regard?! What would be the price for a 100ml bottle?! I have send this ask by WhatsApp!
    I want to get a quote.
    Many thanks!
    Kind Regards

    1. Hello
      Please we are looking for a contract manufacturer for our brand of body spray deodorants and perfumes. What are your conditions. We have a registered company in turkey, and can make contract with you.
      What’s your MOQ? Do you make samples for testing and approval before mass production?

  4. Good day Could you please connect me to a relaible company or person who can help me with production of perfumes under private label. i need to produce my branded perfumes and deodorant for women and men.
    (48 and 24 hours protection).
    Terms of shipping to Nigera, payment terms up to contract.

  5. Hello
    I’m interested in production under private label (hand cream, bath gel, creams etc).
    Can you pls send me all the terms and prices to my email address

    Thanks!

  6. Dear Team,

    My name is Anjum and I am from the Netherlands. I am looking to launch my own cleaning products. Can you offer a price for the following products?
    1. Windows / Glass cleaner
    2. Toilet / Sanitary cleaning (Nice smell)
    3. Bleach (toilet cleaner)
    4. Floor cleaner
    5. Kitchen cleaner for oil and fat (strong one)
    6. Dish washing liquid

    I will be waiting for your reply

  7. Hi,

    We are interested in private label perfume for our own fragrance brand. We would like more information if its possible. Hope to hear from you soon.

  8. I am representing one of the leading manufacturing company for cleaning & detergent companies in Saudi Arabia. We are A*** A* S*** GROUP & would like to do private label business with your company for detergent powders.
    Awaiting your reply….

    1. Mourad Aboualla

      Private Label Collaboration Dear Team,

      My name is Mourad Aboualla, founder of MAYOR PARIS, a luxury brand from Spain focused on perfumes, cosmetics and personal care.

      We are looking for a certified private label manufacturer in Turkey to produce a premium cosmetic line under our brand ————- with luxury black & gold packaging and European quality standards.

      Please send us:

      Your company profile and certifications (GMP / ISO).

      Minimum order quantities (MOQ).

      Product catalog and price list (perfumes, skincare, body care).

      Lead time and export options to Spain / EU.

      We are ready to start collaboration for long-term production and international expansion.

      Kind regards,

  9. Dimitar Georgiev

    Hi dears, we are Bulgarian company and looking for HOUSEHOLD CLEANING AND SANITARY MATERIALS ( Private Label ) from Turkey, to be able win a serious tender for Bulgaria ( National Social Agency ).
    There are strict requirements, that’s why the producer should meet them, but it’s not surprise for you, as you are in such manufacturing.
    As you guess, there have to be the cheapest your bottle with black-white sticker ( the cheaper packing ).
    So, please send us your position about supplying of these articles, I’ll send you the requiremants as well.
    01 Toilet soap liquid 1.0 L
    02 Floor cleaner 1.0 L
    03 Dishwashing detergent liquid 1.0 L
    04 Laundry detergent for fabrics 1.0 L
    05 Shampoo for hair and body 0.5 L
    Estimated quantities about 450 000 pcs from each.
    Will be glad if you decide to support us to win this national tender.
    thanks in advance,
    Dimitar Georgiev
    OBERON-X Ltd.
    Bulgaria, Sofia,
    2129 Ravno pole, Industrial area 1
    phone: +359 887888904
    fax: +359 2 988 7396
    e-mail: georgiev@oberon.bg
    http://www.oberon.bg

  10. Mahmoud Salamzadeh

    Hello ,
    We are going to buy 25Kg automatic powder detergent with own brand . Kindly please let me know your proposal for following job .
    Best Regards,
    Mahmoud Salamazadeh
    Kindo metal Co. Ltd

  11. Dear,
    I’m looking for creating my own brand for cosmetics and makeup, can you please contact me.

    Regards,

  12. After greetings.

    We are Sadan Trading Company in the Kingdom of Saudi Arabia – Jeddah City.

    We would like to cooperate with you in the field of detergents by manufacturing products with the Sadan Company’s trademark
    Attached is a list of the products to be manufactured and a price quote is required for them.

    Thank you very much

  13. Merhabalar, sizlere WhatsApp’tan ulaşmaya çalıştım fakat henüz bir yanıt alamadım. İlgilenebilirseniz memnun olurum.

  14. Dear Anya Team,
    My name is Irsid Zusi, and I am a businessman operating in the pharmaceutical sector in Albania.
    I am interested in developing a 75 g private label deodorant stick with the following specifications:
    Aluminum-free formula
    Skin-gentle ingredients
    Zero white marks or residue on clothing
    Premium-quality, long-lasting fragrances
    Could you please provide information regarding your MOQ, pricing, available formulas, samples, and customization options?
    I would also be interested in seeing examples of deodorant sticks you currently manufacture.
    I look forward to hearing from you.
    Kind regards,

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