Powder detergent factory · Eskişehir, Turkey · Since 2010

Powder Detergent Manufacturers in Turkey Laundry powder made under your brand, shipped worldwide.

Heni Kozmetik Kimya is a powder detergent manufacturer in Turkey producing spray-dried laundry powder in a GMP and ISO standard factory in Eskişehir. We supply importers, distributors, wholesalers and brand owners with private label powder detergent and wholesale stock, and export to more than 25 countries.

  • Market-specific formulas
  • Pouches to big bags
  • Private label and wholesale
Get a Powder Detergent Quote Chat on WhatsApp
  • 15+ yearsDetergent manufacturing
  • 10,000 m²Production area
  • 25+Export countries
  • GMP · ISOProduction standard
Private label laundry powder detergent manufactured by Heni Kozmetik Kimya in Turkey
GMP and ISOstandard powder detergent
Machine Wash · Hand Wash · Private Label
At a glance

Heni as a Powder Detergent Manufacturer: Summary

Heni Kozmetik Kimya is a powder detergent manufacturer based in Eskişehir, Turkey, producing detergents since 2010. It makes laundry powder by spray drying and adapts each formula to the target market’s water hardness, washing habits and regulations. Products are supplied under its own brand Tidy Hill or as private label under the buyer’s brand, and are exported to more than 25 countries across the USA, Europe, the Middle East, Africa and Latin America.

Prepared by: Heni Technical and Export TeamLast updated:

Definition

What Is Powder Detergent and Which Types Do We Make?

Powder detergent (laundry powder or washing powder) is a granular laundry detergent that combines surfactants, water-softening builders, fillers and additives such as enzymes, optical brighteners and fragrance. Thanks to its long shelf life, easy storage and low cost per wash, it remains one of the best-selling detergent formats worldwide, especially in price-driven retail and emerging markets.

We manufacture three main types, chosen by target market and washing habits:

Machine wash (automatic) powder

Low-foam formula for front-loading and top-loading washing machines. The core product for Europe and developed retail markets.

Hand wash powder

High-foam, skin-friendly formula. Preferred in Africa, the Middle East and other markets where hand washing is common.

Concentrated and special lines

Same performance at a lower dose, plus dedicated lines for whites, colours or sensitive skin.

Key ingredients in laundry powder and what they do

Every component affects washing performance, unit cost and regulatory compliance.

IngredientFunctionExamples
SurfactantsLift soil and grease from fibres and keep it suspended in waterAnionic and non-ionic surfactants (e.g. LAS)
BuildersSoften water by binding calcium and magnesiumZeolite, sodium carbonate, sodium silicate
EnzymesBreak down protein, starch and fat stainsProtease, amylase, lipase
Bleach systemRemoves organic stains and keeps whites brightSodium percarbonate with TAED activator
Optical brightener and fragranceVisual whiteness and a signature brand scentOptical brighteners, custom fragrance
Filler and flow aidsControl granule structure and free flowSodium sulphate
Detergent powder manufacturing

How Is Powder Detergent Made? Spray Drying in 5 Stages

In spray drying, the base ingredients are mixed into a slurry and sprayed into hot air inside a drying tower, where they turn into light, hollow granules. At Heni the process runs in five stages:

  1. Formulation

    Surfactant, builder and additive levels are set for the target market’s water hardness, wash type and regulations.

    • Water hardness
    • Machine / hand

  2. Slurry preparation

    Heat-stable ingredients are mixed with water into a uniform slurry.

    • Slurry
    • Homogeneity

  3. Spray drying

    The slurry is sprayed into hot air in the drying tower; water evaporates and hollow micro-granules form.

    • Spray tower
    • Granules

  4. Post-dosing and blending

    Heat-sensitive ingredients such as enzymes, fragrance and bleach are blended into the base powder after drying.

    • Enzymes
    • Fragrance
    • Percarbonate

  5. Quality control and filling

    Moisture, bulk density and particle size are checked, then the powder is filled into your branded packaging.

    • Moisture
    • Density
    • Packaging
Private label · OEM

Private Label Powder Detergent: What You Can Specify

For brand owners without their own factory, private label manufacturing is the fastest and most economical way to market. Terms are set in a private label manufacturing agreement; once packaging is chosen, the product specification is finalised for your target market.

Customisation options

For multi-country sales, a market-specific product outperforms a one-size-fits-all formula.

ItemOptionsWhy it matters
FormulaMachine or hand wash; standard, concentrated, or dedicated lines for whites and coloursSets washing performance and unit cost
Quality tierEconomy, mid-range or premium active-matter levelsPositions you against target price points and competitors
Fragrance and appearanceCustom fragrance, coloured specklesBuilds brand recognition and repeat purchase
PackagingPouches, carton boxes and other formats on request; big bags for bulk supplyDrives shelf impact, freight cost and distribution model
Labels and documentsLabels in the destination language, ingredient declaration, SDS and export documentsLets the product clear customs and be sold legally at retail

New brand launch support

Starting a detergent brand from scratch? We guide you through product range, specification and positioning before the first order.

Label and artwork guidance

We check that your label content, dosing instructions and warnings meet destination market requirements.

Import documentation

Free consultancy on the documents and permits your product needs to be imported and sold in your country.

Comparison

Powder Detergent, Pods or Liquid Detergent?

Plan your range across all three formats. Heni manufactures all of them in the same factory, so you can source from one supplier and ship in one container.

CriterionPowder detergentDetergent podsLiquid detergent
Cost per washLowHighMedium
Shelf life and storageLong; easy to store in dry conditionsMust be protected from moistureLong; bulky
DosingScoopPre-measured single doseCap
LogisticsBulk big bag shipping possibleCompact, lightHeavy, contains water
Strongest inPrice-driven retail, hand-wash marketsPremium retail, e-commerceMid to upper retail
Learn morePrivate label powderCapsule detergent manufacturingLiquid detergent manufacturing
Wholesale supply

Wholesale Powder Detergent and Tidy Hill

Distributors and wholesalers gain on both price and continuity of supply by buying directly from the manufacturer instead of through traders. Heni supplies powder detergent wholesale either as ready-to-sell Tidy Hill products, our own brand, or under your brand.

  • Multiple quality and pack options: products that fit your price segment.
  • Packed to your requirements: from retail pouches and boxes to bulk big bags.
  • Mixed containers: combine powder with pods, liquid and dishwashing detergents in one shipment.
Request Wholesale Prices Explore Tidy Hill
Export

Powder Detergent Export from Turkey: A Formula for Every Market

Washing habits, water hardness and regulations differ from country to country, so we manufacture powder detergent for the market it is going to. We export detergents to more than 25 countries across the USA, Europe, the Middle East, Africa and Latin America, including Cuba.

  • Formulated for local water hardness

    Higher builder levels for hard-water regions; balanced foam for soft-water regions.

  • Matched to washing habits

    Machine wash powder where washing machines dominate, high-foam hand wash powder where hand washing is common.

  • Documents for your import procedure

    SDS, ingredient declaration, multilingual labels and any documents your country’s importer needs.

  • Flexible delivery terms

    Ex-works or delivered-to-port pricing, with door delivery available on request.

Talk to an Export Manager Request a Quote
How we work

How a Private Label Powder Detergent Order Works in 5 Steps

From first contact to container loading, every stage is transparent and traceable.

  1. 01

    Inquiry and quote

    You share wash type, quality tier, packaging, volume and target market; we prepare a quotation.

  2. 02

    Samples

    Samples are prepared and shipped based on your formula and fragrance choices.

  3. 03

    Agreement and documents

    Manufacturing agreement, packaging artwork, labels and SDS are approved.

  4. 04

    Mass production

    GMP and ISO standard production with quality control on every batch.

  5. 05

    Shipment

    Loading, export documents and, if required, delivery to your destination.

Frequently asked questions

Powder Detergent Manufacturing FAQ

Is Heni a powder detergent manufacturer in Turkey?
Yes. Heni Kozmetik Kimya manufactures laundry powder detergent by spray drying in its GMP and ISO standard factory in Eskişehir, Turkey. Products are supplied under its own brand Tidy Hill or as private label under the customer’s brand, and are exported to more than 25 countries.
How is powder detergent made?
Powder detergent is made in five stages: the formula is defined, heat-stable ingredients are mixed into a slurry, the slurry is spray-dried into granules in a drying tower, heat-sensitive ingredients such as enzymes and fragrance are blended in afterwards, and finally moisture, density and particle size are checked before filling.
Can you manufacture powder detergent under my own brand?
Yes. Formula, quality tier, fragrance, packaging and label are defined for your brand, and the product is manufactured under your brand in the Heni factory. Production terms are secured with a private label manufacturing agreement.
I don’t have a brand yet. How do I start?
We offer free consultancy on building your product range, defining product specifications, preparing labels and gathering the documents your market requires. Once these are in place, we move on to samples and mass production.
What packaging options are available for powder detergent?
We fill powder detergent into the packaging you require: retail pouches and carton boxes, other formats on request, and big bags for bulk supply. Packaging is chosen together based on your target market and distribution model.
What is the difference between machine wash and hand wash powder?
Machine wash powder has a low-foam formula so it does not overflow in automatic washing machines. Hand wash powder is high-foam and formulated for skin contact. Which one we produce depends on washing habits in your target market.
What do I need to import powder detergent from Turkey?
You need a manufacturer with powder detergent production and export experience. The product is then made with a formula, labels and documents that match your country’s import procedure, then packed and shipped. Heni supports you with formulation, documentation and logistics.
Are there phosphate limits for powder detergent in the EU?
Yes. In the EU, consumer laundry detergents are limited to 0.5 g of total phosphorus per standard dose (Regulation 259/2012). Surfactants must also meet the biodegradability criteria of the Detergents Regulation (EC 648/2004), and labels and SDS must comply with CLP and REACH.
Which countries do you export powder detergent to?
We export detergents to more than 25 countries across the USA, Europe, the Middle East, Africa and Latin America, including Cuba. Prices can be quoted ex-works or delivered to your destination.
Can I combine powder detergent with other products in one container?
Yes. Besides powder, we manufacture pods, liquid, gel, tablet and aerosol detergents, dishwashing detergents and industrial cleaning products, and different products can be consolidated in the same container.
Can I get samples before placing an order?
Yes. After the quotation stage, samples are prepared with your chosen formula and fragrance. Mass production starts only after you approve the samples and packaging.
Quote and samples

Request a Powder Detergent Quote and Samples

Tell us the wash type, quality tier, packaging, estimated volume and target market, and we will prepare your quote and sample plan.

Quote form

Send your powder detergent inquiry

For private label, wholesale and export inquiries.

✓ Thank you, we have received your inquiry. Our export team will contact you shortly.

Your details are only used to respond to your inquiry.

Get in touch

Heni Kozmetik Kimya Sanayi Ticaret Ltd. Şti.

What happens nextInquiries that include wash type, packaging and volume receive a price quote and a sample plan.
5/5 - (14 votes)

14 thoughts on “Powder Detergent Manufacturers Turkey”

      1. Achi Sesseyon

        Dear Sir/Madam,

        I have some buyers who are looking for detergent powder and they need a very good and capable supplier who can supply them with their detergent powder on a monthly basis.

        Also, I would like to inform you that I get your information from a commercial website, so I said I should contact your company to see if your company can supply them with your detergent powder.

        Before we proceed, I would like your company to send the following information to allow me to forward it to the buyers.

        1. Company profile
        2. Catalog
        3. Minimum order
        4. Payment terms
        5. Delivery time

        I will like your company to send me this information so that I can pass it on to the buyers, because I will like to work as your agent, but your company will do me a favor by adding 2% to your list price, so this 2% will be my commission as your agent here in West Africa.

        To facilitate communication and provide further information, please find
        our WhatsApp: +229********

        Thank you & Best Regards,
        Mr. Achi Sesseyon
        Inter*** Age****
        155 Mis****
        Cot****
        Ben***
        Telephone: +229********
        WhatsApp: +229********

        Reply
  3. Jeremia Lebepe

    Dear Sirs,
    I hope you are doing great. I am a well-trained import/export agent and specialize in the introduction of new products to the market of South Africa and SADC region.
    Companies that would like to test the market for a few years and later establish a factory are welcomed. I go as far as assisting companies to get qualifications to benefit from tax/capital incentives from the government when establishing a factory. In other words, companies will get assistance from the government when establishing a factory because it is a mutually beneficial relationship.
    Now, I know that Turkey has some excellent chemical products, however, it takes a partnership with an indigenous partner who understands the market very well to succeed in Africa. Any company that can take on the likes of Unilever / P&G, on liquid/powder detergent, please contact me. I would appreciate catalogues and price lists (will be assisting with formulating this). NB, I don’t buy stock, but I assist in identifying “qualified” buyers for the region of SADC in Africa.

    With Best Regards
    Jeremia

    Reply

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