Detergent Powder Manufacturers in Turkey — Wholesale, OEM & Private Label
Heni is a B2B detergent powder manufacturers based in Turkey, supplying importers, distributors, and private label brands across Africa, the Middle East, Eastern Europe, and Central Asia. Under the TidyHill brand, we produce high-performance washing powder in multiple formulas and packaging formats — from 100 g sachets to 10 kg and 25 kg bulk sacks. Our factory in Eskişehir ships container-load orders worldwide at competitive FOB/CIF prices. Private label production is available from 2 trucks (≈ 50,000 kg).
Content Knowledge
Why Source Powder Detergent from Turkey?
Turkey has emerged as one of the most strategic sourcing destinations for detergent powder manufacturers in 2026. Here is why B2B buyers from Europe, Africa, and the Middle East consistently choose Turkish suppliers:
EU–Turkey Customs Union Advantage: Products exported from Turkey to EU member states benefit from zero or reduced customs duties under the Customs Union agreement, significantly lowering landed costs for European distributors.
Competitive Production Costs: Turkish manufacturing combines EU-standard chemical engineering with lower labor and utility costs compared to Western Europe, enabling competitive FOB pricing per kilogram without sacrificing formula quality.
Strategic Geographic Location: Turkey sits at the crossroads of Europe, the Middle East, Central Asia, and Africa. Container shipping from ports such as İzmir, Mersin, and Istanbul reaches most target markets within 7–21 days.
Mature Chemical Industry: Turkey has a well-established detergent and chemical sector, with access to high-quality surfactants (LAS, AOS), builders (sodium carbonate, zeolites), enzymes, and optical brighteners — sourced locally or imported from certified European suppliers.
Flexible Contract Manufacturing: Turkish factories routinely offer OEM/ODM production, private label packaging, custom formulas, and multilingual labeling — making it fast and cost-effective to launch a branded detergent line.
Heni’s position: We have been manufacturing cleaning products from our Eskişehir facility since 2008, exporting to more than 30 countries across three continents. Our production team includes trained chemical engineers and our quality control laboratory tests every batch before dispatch.
Our Powder Detergent Products
Standard Laundry Powder (Machine Wash)
A balanced, enzyme-active formula for automatic washing machines at 30°C–60°C. Suitable for hard and soft water. Available in standard and concentrated grades.
- Active matter (surfactant content): 12–18%
- Builders: sodium carbonate, sodium sulphate, zeolite 4A
- Enzymes: protease, amylase (for stain removal)
- Bleaching system: sodium percarbonate + TAED activator
- Fragrance: customizable (fresh cotton, lavender, citrus, unscented)
Hand Wash Powder
A low-foam, skin-compatible formula designed for hand washing delicate fabrics in basins. Lower enzyme activity to reduce skin irritation.
Color Protection Powder
Formulated without optical brighteners (OBAs) to prevent color fading. Enzyme blend selected to preserve dye integrity. Suitable for all colored garment types.
Concentrated Powder (High Efficiency / HE)
High-active-matter formula (22–28% surfactant) designed for HE (High-Efficiency) front-loading machines with low water consumption. Lower dosage = reduced cost per wash for end consumers.
Bio/Enzyme Powder
Maximum enzyme loading (protease, lipase, amylase, cellulase) for superior stain removal from protein, fat, and starch-based stains. Popular with commercial laundries and institutional buyers.
Other Detergents
Private Label & OEM Manufacturing
One of the most common buyer requests we receive is: “Can I sell detergent powder under my own brand?”
Yes — and it is our specialty.
Heni offers end-to-end private label manufacturing for detergent powder. Here is how the process works:
- Formula Selection — Choose from our ready-to-deploy formulas or work with our chemists to develop a custom blend tailored to your market’s water conditions and performance expectations.
- Label & Packaging Design — We accept your print-ready artwork or can connect you with our design partners. Packaging options include poly bags, kraft bags, boxes, and sachets.
- MOQ — Private label production starts from 2 truck-loads (~50,000 kg). White-label (standard formula with your brand) is available from smaller quantities.
- Documentation — We provide Safety Data Sheets (SDS/MSDS), Technical Data Sheets (TDS), Certificate of Analysis (CoA), and export documentation (EUR.1, CO, phytosanitary if needed).
- Delivery — FOB Mersin or Ambarlı (Istanbul) as standard. CIF pricing available for regular buyers.
“We contracted Heni for a private label 10 kg powder for our East African distribution network. Lead time was 18 days from artwork approval to container loading.” — Reference available upon request.
Packaging Options & Minimum Order Quantities
| Format | Net Weight | MOQ | Typical Use |
|---|---|---|---|
| Sachet (pillow pack) | 100 g / 250 g | 100,000 pcs | Retail, impulse purchase |
| Poly bag | 500 g / 1 kg | 50,000 pcs | Retail, convenience |
| Kraft paper bag | 3 kg / 5 kg | 15,000 pcs | Mid-retail, eco-friendly |
| Poly bag (bulk) | 10 kg / 15 kg | 5,000 pcs | Wholesale, institutional |
| PP woven sack | 25 kg | 100 pcs | Industrial / bulk re-packing |
All packaging materials comply with EU Regulation (EC) No 648/2004 on detergents. Custom sizes and packaging materials are available upon request.
Quality Assurance & Certifications
B2B buyers evaluating detergent powder manufacturers for long-term supply relationships need documented quality assurance. At Heni:
- In-house QC Laboratory: Every batch is tested for active matter content, pH, bulk density, moisture, and dissolution rate before shipment.
- Production Standards: Our manufacturing process follows GMP (Good Manufacturing Practice) guidelines adapted for household chemical production.
- Formula Compliance: Formulas are compliant with EU Detergents Regulation (EC) No 648/2004 and relevant GCC country regulations for Middle East export.
- Certifications Available: ISO 9001 Quality Management System certification available upon request with documentation.
- Sample Policy: Pre-production samples (500 g) dispatched within 5 business days via courier. Production samples from batch are dispatched before container loading.
Export Markets & Shipping
Heni currently exports TidyHill detergent powder to buyers in:
Africa: Nigeria, Ghana, Senegal, Cameroon, Ivory Coast, Tanzania, Kenya, Ethiopia, South Africa
Middle East: Iraq, Jordan, Yemen, Saudi Arabia, UAE, Kuwait, Libya
Eastern Europe & CIS: Romania, Moldova, Georgia, Azerbaijan, Kazakhstan, Uzbekistan
Asia: Bangladesh, Pakistan, Sri Lanka
Typical Transit Times (FCL):
- Middle East (Basra, Jeddah): 7–12 days from Mersin
- East Africa (Mombasa, Dar es Salaam): 18–25 days
- West Africa (Lagos, Tema): 20–28 days
- Eastern Europe: 8–15 days
Our logistics team handles all export documentation. We work with established freight forwarders for FCL (Full Container Load) and LCL (Less-than-Container Load) shipments.
Pricing & How to Order
Detergent powder pricing depends on formula grade, active matter content, order volume, packaging type, and destination. We do not publish fixed price lists online, as raw material costs (surfactants, energy) fluctuate monthly.
To receive a formal quotation:
- Contact us via the form below or WhatsApp
- Specify your required formula type, packaging, and destination port
- We respond with an indicative FOB price within 24 business hours
- Pre-production sample dispatch upon order confirmation and deposit
For container-load buyers (20 FCL / 40 FCL), we offer priority processing and dedicated account management.
REQUEST A B2B QUOTE
Frequently Asked Questions
Our standard MOQ is one 20-foot container load, approximately 22–25 metric tons depending on product density and packaging. For private label production, the minimum is 2 truck-loads (~50,000 kg). We do offer LCL (shared container) options for new buyers placing trial orders.
Yes. We offer full private label manufacturing: custom formula, your brand name on packaging, your label design, and your preferred packaging format. Minimum for private label is 2 trucks. We handle all production, QC, and export documentation.
Yes. We dispatch 500 g courier samples of any standard formula within 5 business days. Sample cost is covered by the buyer (offset against first full order above MOQ).
Our formulas comply with EU Detergents Regulation (EC) No 648/2004. We provide SDS, TDS, and Certificate of Analysis with every shipment. ISO 9001 certification documentation is available upon request.
We export to over 30 countries including Nigeria, Iraq, Libya, Kazakhstan, Romania, Bangladesh, and more. If your country is not listed, contact us — we can evaluate logistics and regulatory requirements for new markets.
Standard terms are 30% deposit upon proforma invoice confirmation, 70% balance before container loading. T/T (telegraphic transfer) is our preferred method. For established long-term buyers, we may discuss deferred payment arrangements.
All TidyHill powder detergents have a minimum shelf life of 24 months from production date when stored in dry conditions below 30°C away from direct sunlight.
Yes. We offer phosphate-free formulas using zeolite 4A as a builder and TAED-activated percarbonate bleach. We can also formulate with increased biodegradable surfactant ratios. Contact us to discuss your requirements.